|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910150255003321 |
|
|
Autore |
Rice Jeff (Jeff R.) |
|
|
Titolo |
Craft Obsession : The Social Rhetorics of Beer / / Jeff Rice |
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Carbondale, [Illinois] : , : Southern Illinois University Press, , 2016 |
|
©2016 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (293 pages) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Rhetoricians - United States |
Beer |
Drinking customs - United States |
Electronic books. |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Craft introductions -- Craft interruptions -- Craft networks -- Craft terroir -- Craft delivery -- Craft tracings -- Craft sharing -- Craft obsession. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. |
|
|
|
|
|
|
|