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Record Nr. |
UNINA9910150239703321 |
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Autore |
Reed Jon |
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Titolo |
Get up to speed with online marketing : how to use websites, blogs, social networking and much more |
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Pubbl/distr/stampa |
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[Place of publication not identified], : Financial Times/Prentice Hall, 2011 |
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ISBN |
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1-282-98354-7 |
9786612983542 |
0-273-73265-X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (265 pages) |
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Collana |
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Disciplina |
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Soggetti |
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Internet marketing - Management |
Social media |
Small business |
Commerce |
Business & Economics |
Marketing & Sales |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di contenuto |
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Cover -- Praise for Get Up To Speed With Online Marketing -- Contents -- Acknowledgements -- About the Author -- Introduction -- Part 1 Get Strategic -- Chapter 1: Online Marketing 101 -- Chapter 2: Your Online Marketing Plan -- Part 2 Get Online -- Chapter 3: Establish a Web Presence How to Build a Website With No Technical Knowledge -- Chapter 4: Boost Your Search Engine Rankings How to Increase Your Visibility on Google -- Chapter 5: Engage With Email How to Build An Email List Without Annoying People -- Part 3 Get Creative -- Chapter 6: Build a Blog How to Build Trust, Reputation and Traffic -- Chapter 7: Podcast for Profit How to Attract An Audience of Loyal Listeners -- Chapter 8: Lights, Camera, Action! How to Produce Online Video on a Budget -- Chapter 9: Show, Don't Tell How to Showcase Your Business on Photo-Sharingsites -- Part 4 Get Out There -- Chapter 10: Build a Community How to Choose and Use Social Networks -- Chapter 11: Find Fans on Facebook How to Harness the world's Largest Network -- |
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Chapter 12: Create Credibility on Linkedin How to Take Your Business Networking Online -- Chapter 13: Tap Into Twitter How to Use the Power of the Real-Time Web Tobuild a Following -- Chapter 14: Jack Into the Matrix How to Make Real Money in Virtual Worlds -- Chapter 15: Pass It on How to Be Discovered on Social Bookmarking Sites -- Part 5 Get Help -- Chapter 16: Do You Need a Consultant? How to Find Someone to Help You Achieveyour Vision -- An A-Z of Online Marketing -- Index. |
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Sommario/riassunto |
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ONLINE MARKETING CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?Traditional advertising doesnt always work these days and its expensive. People screen out TV ads, magazine ads, and billboards. Instead theyre spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And thats online. This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including:Websites Search engine marketing Email marketing Blogging Podcasts Online video Social networks e.g. Facebook and MySpace Virtual worlds e.g. Second Life Social bookmarking It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!. |
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