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1. |
Record Nr. |
UNINA9910150230103321 |
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Autore |
Schiffman Leon G. |
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Titolo |
Consumer behaviour : a European outlook / / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen |
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Pubbl/distr/stampa |
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Harlow, England : , : Pearson, , [2012] |
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©2012 |
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ISBN |
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Edizione |
[Second edition.] |
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Descrizione fisica |
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1 online resource (460 pages) : color illustrations, tables |
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Classificazione |
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Disciplina |
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Soggetti |
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Consumer behavior - Europe |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again. |
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Sommario/riassunto |
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The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. |
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2. |
Record Nr. |
UNINA9910779629203321 |
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Autore |
Smith Robert C (Robert Charles), <1947-> |
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Titolo |
John F. Kennedy, Barack Obama, and the politics of ethnic incorporation and avoidance [[electronic resource] /] / Robert C. Smith |
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Pubbl/distr/stampa |
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Albany, : SUNY Press, c2013 |
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ISBN |
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1-4619-2139-2 |
1-4384-4561-X |
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Descrizione fisica |
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1 online resource (266 p.) |
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Collana |
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SUNY series in African American studies |
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Disciplina |
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Soggetti |
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Minorities - Political activity - United States |
Political participation - United States |
Irish Americans - Politics and government |
Catholics - Political activity - United States |
African Americans - Politics and government |
Presidents - United States - Election - 1960 |
Presidents - United States - Election - 2008 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Understanding ethnicity and ethnic incorporation in the United States -- The subordination of Irish Catholics and African Americans -- Identity, solidarity and culture : Irish Catholics and African Americans -- Boston and Chicago and the rise of Kennedy and Obama -- Ethnic men : the Al Smith and Jesse Jackson campaigns -- The incorporation of the Catholic Irish, and the semi-incorporation of African Americans -- Kennedy and Obama : charisma, character and ethnic identity -- Religion and the election of 1960 -- Race and the election of 2008 -- The politics of ethnic avoidance in the Kennedy and Obama administrations. |
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