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Record Nr. |
UNINA9910150223503321 |
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Autore |
Davidson Alexander <1957-> |
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Titolo |
The money myth : a classic introduction to the modern world of finance and investing / / Alexander Davidson |
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Pubbl/distr/stampa |
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Harlow, England : , : Pearson, , [2012] |
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©2012 |
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ISBN |
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1-283-54058-4 |
9786613853035 |
0-273-75542-0 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (262 pages) : illustrations |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references (p. [253]-254) and index. |
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Nota di contenuto |
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Cover -- The Money Myth -- Contents -- Dedication -- Acknowledgements -- Introduction -- Part I The investor's journey -- The rational stock market investor -- Magic numbers -- Safe havens -- Charm trap -- Part II Trading to win -- The disciplined share trader -- Bear market toolkit -- Charting dreams -- Technical indicator secrets -- Part III The professionals at work -- Investment banking power -- The super traders -- Derivatives chaos -- Currency markets miasma -- Part IV Your money -- Bank tricks -- Collective investments unmasked -- Pensions crisis -- Part V Safety first -- Insurance comfort -- Risks without frontiers -- The price of reputation -- Blow-up -- Part VI Rules or ruin -- Decline and fall -- New rules, new City -- Face-lift for the Old Lady -- Corporate heartbeat -- Part VII Behind the façade -- The day of the whistle-blower -- Media manoeuvres -- The power of perception -- A final word -- Appendix 1 Twelve wake-up investment rules -- Appendix 2 Twelve regulatory trends -- Appendix 3 Investment software checklist -- Appendix 4 Useful web sites -- Appendix 5 Further resources -- Index. |
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Sommario/riassunto |
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Financial markets use persuasion, propaganda and salesmanship to survive. They smooth over weaknesses and highlight their strengths to seduce us into parting with our money. Investment products wrapped |
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