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1. |
Record Nr. |
UNINA9910150215603321 |
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Autore |
Wood Marian Burk |
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Titolo |
Essential guide to marketing planning / / Marian Burk Wood |
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Pubbl/distr/stampa |
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Harlow : , : Pearson Education Limited, , 2013 |
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©2013 |
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ISBN |
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9781299803459 |
1299803458 |
9780273773672 |
0273773674 |
9780273794837 |
9780273773634 |
0273773631 |
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Edizione |
[Third edition.] |
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Descrizione fisica |
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1 online resource (xxiii, 299 pages) : illustrations |
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Disciplina |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"Always Learning"--Cover. |
Previous edition: 2010. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction to markteing planning today -- Analysing the current situation -- Analysing customers and markets -- Segmenting, targeting and positioning -- Planning direction and objects -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control -- Appendix: Sample marketing plan : Lost Legends Luxury Chocolatier. |
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Sommario/riassunto |
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This text takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, the author's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan. This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader |
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to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills. |
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2. |
Record Nr. |
UNINA9910794378303321 |
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Autore |
Stewart Mary Amanda <1979-> |
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Titolo |
But does this work with English learners? : a guide for English language arts teachers, grades 6-12 / / Mary Amanda Stewart, Holly Genova ; foreword by Gretchen Bernabei |
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Pubbl/distr/stampa |
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Thousand Oaks, California : , : Corwin Press, Incorporated, , [2021] |
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©2021 |
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ISBN |
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1-0718-1493-1 |
1-0719-0719-0 |
1-0718-1491-5 |
1-0718-1492-3 |
1-0718-1490-7 |
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Descrizione fisica |
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1 online resource (xxvii, 202 pages) : color illustrations, charts |
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Collana |
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Disciplina |
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Soggetti |
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English language - Study and teaching - Foreign speakers |
English language - Study and teaching (Middle school) |
English language - Study and teaching (Secondary) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Language learners : seeing beyond and labels -- Teaching through reader's workshop -- Teaching through writer's workshop -- Teaching through structures and community -- Teaching through inquiry cycles -- ESL faq : our most frequently asked questions as ESL teachers. |
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Sommario/riassunto |
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Secondary ELA teachers, be excited: here at last is that crash course in utilizing the best of what we already know about teaching reading, writing, and language to ensure our English learners thrive. Take Penny Kittle and Donalyn Miller’s reader’s workshops. Take Kylene Beers and Robert Probst’s “signposts.” Take the best writing techniques advanced by the National Writing Project. Take Jim Burke’s essential questions for life. Award-winning EL authorities Mandy Stewart and Holly Genova |
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describe immediate adaptations you can put in place to simultaneously build your ELs’ language and literacy, while affirming their languages, cultures, and unique lived experiences. A rare blend of the humane and practical, But Does This Work with English Learners? is a book on how to leverage our ELs’ full linguistic repertoires in the ELA classroom, while remaining sensitive to those barriers that could restrict learning. With this book as your guide, you’ll learn how to: Look beyond the labels, and better understand the diversity of ELs, English language proficiency levels, and sociopolitical influences Teach and assess through reader’s workshop, recognizing where comprehensible input fits in and adapting recurring features like support, choice, conferencing, and academic conversations Teach and assess through writer’s workshops, including modifications to quick-writes, minilessons, conferencing, sharing, and more Teach through structures and community with classroom schedules and behavior norms, and activities like All About Me Paragraphs and Six Things You Need to Know About Me Listicles Embrace identity in inquiry cycles via research and family interviews, mentor texts and essays, pictorial autobiographies, memory paragraphs, and more Answer your own FAQs such as How do I teach students if I don’t know their language? What about grammar? How do I teach the grade-level ELA standards while I teach the language? “As you read this book,” Mandy and Holly write, “our hope is that you will begin to see your students as multilinguals - people who already have language as well as a wealth of knowledge and are just adding English to that great repertoire.” If you have even a single English learner in your classroom, we urge you to read this book and institute its practices. Right away! “Mandy Stewart and Holly Genova have given us a primer for the evolving complexities of our classroom melting pots, a map for navigating the murky waters of regulations, and most importantly, a recipe for opening our arms to children from all over the world. They welcome them with thoughts like ‘A foreign accent is a sign of bravery.’” --GRETCHEN BERNABEI, Coauthor of Fun-Sized Academic Writing for Serious Learning “After reading this book, I was left with the feeling that I learned something new on every page--something that I had previously either wondered about or struggled to understand. Mandy Stewart and Holly Genova are the guides we all need to help us understand and better address the needs of our English learners.” --JIM BURKE, Author of The English Teacher’s Companion. |
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3. |
Record Nr. |
UNINA9910168646903321 |
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Titolo |
Journal of the Energy Institute |
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Pubbl/distr/stampa |
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London, UK, : Energy Institute, 2004- |
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London, : Elsevier |
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ISSN |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Power resources |
Fuel |
Power (Mechanics) |
Periodicals. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Periodico |
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Note generali |
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Refereed/Peer-reviewed |
Title from cover. |
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