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1. |
Record Nr. |
UNISA996387707603316 |
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Titolo |
The declaration of Sir Charls Coot Knight and baronet, Lord President of the province of Connaught: and the rest of the council of officers of the Army in Ireland present at Dublin [[electronic resource] ] : concerning the re-admission of the secluded members |
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Pubbl/distr/stampa |
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[London], : Dublin, printed by William Bladen, by special order, and reprinted at London by J. Macock, 1659 [i.e. 1660] |
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Descrizione fisica |
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Altri autori (Persone) |
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MountrathCharles Coote, Earl of, <ca. 1610-1661.> |
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Soggetti |
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Great Britain History Commonwealth and Protectorate, 1649-1660 Early works to 1800 |
Ireland History 1625-1649 Early works to 1800 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Signed: Sir Charls Coote [and 54 others]. |
Annotation on Thomason copy: "Feb: 25.". |
Reproduction of the original in the British Library. |
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Sommario/riassunto |
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2. |
Record Nr. |
UNINA9910150215603321 |
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Autore |
Wood Marian Burk |
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Titolo |
Essential guide to marketing planning / / Marian Burk Wood |
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Pubbl/distr/stampa |
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Harlow : , : Pearson Education Limited, , 2013 |
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©2013 |
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ISBN |
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9781299803459 |
1299803458 |
9780273773672 |
0273773674 |
9780273794837 |
9780273773634 |
0273773631 |
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Edizione |
[Third edition.] |
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Descrizione fisica |
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1 online resource (xxiii, 299 pages) : illustrations |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"Always Learning"--Cover. |
Previous edition: 2010. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction to markteing planning today -- Analysing the current situation -- Analysing customers and markets -- Segmenting, targeting and positioning -- Planning direction and objects -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control -- Appendix: Sample marketing plan : Lost Legends Luxury Chocolatier. |
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Sommario/riassunto |
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This text takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, the author's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan. This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader |
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to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills. |
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