Monetizing entertainment : an insider's handbook for careers in the entertainment & music industry / / Larry Wacholtz ; edited by Beverly Schneller

• Record Nr.: UNINA9910149371503321
• Autore: Wacholtz Larry E.
• Pubbl/distr/stampa: New York ; ; London : , : Routledge, , 2017
• ISBN: 1-315-71392-6; 1-317-49946-8
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (651 pages) : illustrations, tables
• Altri autori (Persone): SchnellerBeverly E
• Disciplina: 780.23
• Soggetti: Cultural industries - Vocational guidance; Music trade - Vocational guidance; Music entrepreneurship
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: "A Focal Press book"--cover.
• Nota di contenuto: 1. The perfect storm -- 2. The three wows -- 3. The rules of the game -- 4. The entertainment business -- 5. The significance of narration -- 6. Music publishing : what's the deal? -- 7. Recording lightning in a bottle -- 8. The label business : recording budgets -- 9. Odds of the game -- 10. Promotion/publicity and media -- 11. Representation -- 12. The concert and event business.
• Sommario/riassunto: Designed to show the music industry's transition from a traditional business model to a more entrepreneurial, "do it yourself" model, Monetizing Entertainment reflects on the current state of the music business and emerging trends. Through careful observation, Larry Wacholtz examines a variety of topics within the industry, including the traditional creative music industry and its business models, the supporting industries, intellectual property rights, the creative destruction of the traditional music and entertainment industry, and the existing gap between creative artists and industry businesses.