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Record Nr. |
UNINA9910149171603321 |
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Autore |
O'Kane Brian |
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Titolo |
Marketing basics / / Brian O'Kane |
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Pubbl/distr/stampa |
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Cork, Ireland : , : NuBooks, , 2011 |
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©2011 |
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ISBN |
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Descrizione fisica |
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1 online resource (55 p.) |
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Disciplina |
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Soggetti |
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Small business marketing |
Marketing - Management |
Entrepreneurship |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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INTRODUCTION; MARKET RESEARCH; IMAGE; THE 4PS OF THE MARKETING MIX; PRODUCT; PRICE; PLACE; PROMOTION; ADVERTISING; PERSONAL SELLING; PUBLIC RELATIONS; CUSTOMER SERVICE; EXPORT; AN OUTLINE MARKETING PLAN; ABOUT THE AUTHOR: BRIAN O'KANE; OAK TREE PRESS |
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Sommario/riassunto |
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A quick introduction to the basics of marketing, aimed at people starting a business for the first time. |
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