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Record Nr. |
UNINA9910149171303321 |
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Autore |
O'Kane Brian |
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Titolo |
Researching business ideas / / Brian O'Kane |
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Pubbl/distr/stampa |
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Cork, Ireland : , : Oak Tree Press, , 2011 |
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©2011 |
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ISBN |
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Descrizione fisica |
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1 online resource (47 p.) |
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Disciplina |
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Soggetti |
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New business enterprises - Management |
Success in business |
Entrepreneurship |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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RESEARCHING YOUR BUSINESS IDEA; MARKET RESEARCH; WHAT BUSINESS ARE YOU IN?; WHERE IS YOUR MARKET?; WHO ARE YOUR CUSTOMERS?; WHO IS YOUR COMPETITION?; PRICE; FORECASTING SALES; CALCULATING COSTS AND PROFIT MARGINS; ESTIMATING YOUR INITIAL INVESTMENT; SOURCES OF INFORMATION; INTERPRETING RESEARCH RESULTS; THE FINAL QUESTIONS; ABOUT THE AUTHOR: BRIAN O'KANE; OAK TREE PRESS |
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Sommario/riassunto |
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Once you have a business idea, you must ask yourself, ""Will anyone want to buy my product / service?"". Market research tells you about your customers, competition and pricing, as well as your likely sales volume, costs, investment and profitability. |
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