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1. |
Record Nr. |
UNINA9910149167503321 |
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Autore |
McManus John P |
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Titolo |
Valuing and licensing intellectual property / / John P. Mc Manus |
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Pubbl/distr/stampa |
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Cork, Ireland : , : NuBooks, , 2012 |
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©2012 |
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ISBN |
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Descrizione fisica |
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1 online resource (60 p.) |
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Collana |
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Disciplina |
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Soggetti |
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License agreements |
Intellectual property - Ireland |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Copyright Page; 1: Introduction; 2: What is Being Valued?; 3: IP Valuation Approaches; Cost Valuation; Market Valuation; Income Valuation; Influencing Factors on Valuation; Royalty Approach - The '25% Rule'; 4: Valuing an IP Licence; 5: Negotiations and Licensing; The Team; Negotiating; 6: Licence Terms; Licence Fee; Royalties; Setting the Royalty Rate; Minimum Royalty; Resetting Minimum Royalties; 7: Heads of Agreement; Heads of Agreement for a Licence; Bibliography; Books and Journals; About the Author; Intellectual Property; Oak Tree Press; Nubooks |
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Sommario/riassunto |
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The sixth ebook in the Commercialising IP series, Valuing and Licensing Intellectual Property, looks at the key methods of valuing IP, with a focus on its value in a licensing transaction. Topics covered include identifying what is being valued, valuation approaches, valuing a licence, negotiating a licence, licence terms and heads of agreement. |
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2. |
Record Nr. |
UNINA9910962231903321 |
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Autore |
Mohammed S. Nick <1968-> |
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Titolo |
Communication and the globalization of culture : beyond tradition and borders / / Shaheed Nick Mohammed |
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Pubbl/distr/stampa |
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Lanham, Md., : Lexington Books, c2011 |
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ISBN |
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979-82-16-20461-9 |
1-283-23368-1 |
9786613233684 |
0-7391-6652-2 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (211 p.) |
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Disciplina |
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Soggetti |
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Culture and globalization |
Communication |
Mass media |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Culture, humankind and society -- The birth of culture -- Conquest, imperialism and culture -- Neo imperialism, media and culture -- New mythology, new media and the globalization of culture -- Corporate domination of cultural product -- Cultural erosion and globalization -- Counterculture and cultural imaginations -- Long live culture? |
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Sommario/riassunto |
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"Communication and the Globalization of Culture: Beyond Tradition and Borders", by Shaheed Nick Mohammed, examines the modern and historical evolution of conceptualizations of culture as well as the concept of culture itself. The book suggests that modern corporate globalized media technologies do not destroy culture, but rather force us to re-think how we have conceptualized the differences, uniqueness, and similarities between ""the other"" and ourselves. |
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