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1. |
Record Nr. |
UNINA9910790176503321 |
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Autore |
Odden Lee |
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Titolo |
Optimize [[electronic resource] ] : how to attract and engage more customers by integrating SEO, social media, and content marketing / / Lee Odden |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, 2012 |
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ISBN |
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1-118-23957-1 |
1-280-59039-4 |
9786613620224 |
1-118-22638-0 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (xii, 243 p.) : ill |
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Disciplina |
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Soggetti |
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Direct marketing |
Direct selling |
Social media |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 233-238) and index. |
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Nota di contenuto |
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Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing; Contents; Foreword; Preface; Acknowledgments; Phase 1: Planning; Chapter 1: Setting the Stage for an Optimized State of Mind; Content Marketing Trilogy: Discovery, Consumption, and Engagement; The Intersection of Search Optimization And Social Media; Whatever Can Be Searched Can Be Optimized; Optimize For Customers; Optimize For Experiences; Are you ready to be optimized?; Action Items; Chapter 2: Journey: Where Does Optimize and Socialize Fit in Your Company? |
Optimized B2C Search MarketingB2B Content Marketing Optimization; Optimization and the Enterprise; Public Relations; Customer Service; Recruiting and HR; Action Items; Chapter 3: Smart Marketing Requires Intelligence: Research, Audit, and Listen; Business and Content Competitors in Search Results; Research the Social Landscape; Technical SEO Audit of Your Website; Action Items; Chapter 4: In It to Win It: Setting Objectives; The Role of Search and Social Media with Content Marketing; Identifying Online Marketing Objectives; Online |
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Public Relations Objectives |
HR and Recruiting Content Optimization ObjectivesCustomer Service Objectives; Action Items; Chapter 5: Roadmap to Success: Content Marketing Strategy; Inheriting an Online Marketing Mess; Why Your Business Needs a Content Marketing Strategy; Why Your Business Needs a Content Marketing Strategy; A Holistic Approach to Content Marketing; Six Steps for a Better Content Marketing Strategy; Search Engine Optimization Strategy; How SEO Can Work With Content Strategy; Five Essential SEO Audits; Social Media Marketing Strategy |
Tying It All Together: An Optimized and Socialized Content Marketing StrategyAction Items; Phase 2: Implementation; Chapter 6: Know Thy Customer: Personas; The What and Why of Customer Personas; Why Customer Segments and Personas Are Important; A Process for Developing Buyer Personas; Collecting Data for Personas; How Personas Guide Content Creation and Optimization; Action Items; Chapter 7: Words Are Key to Customers: Keyword Research; A Perfect Keyword Brainstorm; Document Keyword Metrics; Keyword Brainstorm, Evaluation, and Filtering; Listen To the Voice of the Customer |
Filter Keywords with a Research ToolBuilding Your Keyword Glossary; Research Social Topics; Action Items; Chapter 8: Attract, Engage, and Inspire: Building Your Content Plan; What is content marketing?; Knowing Your Customer Is Essential For Effective Content Marketing; Is Your Marketing Mechanical Or Meaningful?; Create a Content Plan; Inventory Existing Content and Map the Gaps; Basic Process for Creating an Editorial Calendar; Social Content Promotion; 20 Different Content Types; Hub and Spoke Publishing; Social Media SEO; Cycle of Social Media and SEO; Action Items |
Chapter 9: Content Isn't King, It's the Kingdom: Creation and Curation |
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Sommario/riassunto |
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Attract, engage, and inspire your customers with an ""Optimize and Socialize"" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and |
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2. |
Record Nr. |
UNIORUON00010616 |
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Autore |
Wallerstein, Immanuel |
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Titolo |
The modern-world System : Capitalist agriculture and the origins of the european world-economy in the sixteenth century / Immanuel Wallerstein |
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Pubbl/distr/stampa |
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New York, : Academic Press, 1974 |
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ISBN |
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Descrizione fisica |
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XIV, 410 p. : ill. ; 21 cm |
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Classificazione |
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Soggetti |
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Europa - Storia economica - Sec. 16 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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3. |
Record Nr. |
UNINA9910149094603321 |
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Titolo |
早稲田大学ブックレット : 「震災後」に考える第24巻(あの日私たちは東北へ向かった) [[ワセダダイガクブックレットシンサイゴニカンガエル024アノヒワタクシタチワトウホクエムカッタ]] |
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Pubbl/distr/stampa |
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東京, : 早稲田大学出版部, 2012.9 |
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東京 : , : 早稲田大学出版部, , 2012 |
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ISBN |
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Descrizione fisica |
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Collana |
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早稲田大学ブックレット : 「震災後」に考える ; 024 |
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Classificazione |
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Altri autori (Persone) |
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Soggetti |
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東日本大震災(2011) |
災害救助 |
国際協力 |
NGO |
被災者支援 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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紙 -- 目次 -- 第I 分には何ができるのか -- 民 団体 員として初めて政府現地対策本 に参加--アドラ・ジャパン 渡 日出夫のケース -- 相手と同じ目線に立ちながらの支援--CFF 友由 のケース -- 第II ボーダレスの理念のもとに -- 第1章 3・11と国 協力NGO -- 1 「国 協力NGO」とは -- 2 災 支援で多くの国 協力NGOが活 -- 3 ボーダレス時代の国 協力 -- 4 国 協力NGOが 災地で った一〇の活動 -- 第2章 現場での反応 -- 1 あなたは ? エヌ・ジー・オーって何? -- 2 日本がこんな大変な時になぜ外国を助けるの? -- 第3章 所での生活を える -- 1 緊急救援の国 的な基準 -- 2 問 だらけだった東日本大 災の現場 -- 3 人々の団結心とプライバシー -- 4 合併後の地域 格差は災害救援に影 したか -- 第4章 やりたい援助・するべき援助 -- 1 やりたい援助VSするべき援助 -- 2 盛り上げていくべき 災 のパワー -- 第5章 もっと学びたいひとへ -- 1 広い を持とう -- 2 東日本大 災と同時代に生きた仲 として -- ●国 協力NGOに参加するには -- 執筆を終えて -- あとがき--多 秀敏 -- 奥付. |
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Sommario/riassunto |
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途上国を中心に海外で活動してきた国際協力ＮＧＯ、東日本大震災発生の際には多くの団体が直ちに被災者支援を決定した。現場での苦労の連続にもへこたれなかった彼ら。海外での経験はいかに活かされたのか、いまここに明らかになる。. |
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