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Record Nr. |
UNINA9910145444803321 |
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Titolo |
The handbook of organic and fair trade food marketing [[electronic resource] /] / edited by Simon Wright and Diane McCrea |
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Pubbl/distr/stampa |
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Oxford ; ; Ames, Iowa, : Blackwell Pub., 2007 |
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ISBN |
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1-281-31222-3 |
9786611312220 |
0-470-99609-9 |
0-470-99608-0 |
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Descrizione fisica |
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1 online resource (310 p.) |
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Altri autori (Persone) |
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WrightSimon <1957-> |
McCreaDiane |
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Disciplina |
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Soggetti |
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Natural foods industry |
Natural foods - Marketing |
Farm produce - Marketing |
Beverages - Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"Published with support from Sainsbury's Supermarkets"--Cover. |
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Nota di bibliografia |
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"Useful organic and fair trade websites": p. 284-287. |
Includes bibliographical references and index. |
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Nota di contenuto |
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The Handbook of Organic and Fair Trade Food Marketing; Contents; Foreword; Contributors; 1 The International Market for Organic and Fair Trade Food and Drink; Introduction; Organic global overview; Organic Europe; Organic market overview; Organic farmland; Organic sales channels; Organic supply chain overview; Organic retailer overview; Organic North America; Organic market overview; Organic farmland; Organic supply chain overview; Organic sales channels; Organic retailer overview; Organic Asia; Organic market overview; Organic farmland; Organic Australasia; Organic market overview |
Organic farmland Global market for fair trade products; Conclusions; 2 The Organic Consumer; Introduction; A broadening appeal; A mass of motivations; Taste and health - the main purchasing triggers; A taste to believe in; The pleasure principle; Food with a story; Baby comes first; From fruit and vegetables to meat; The media and the message; A matter of trust; A changing climate on the environment; A mass of |
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contradictions; Prices versus principles; Convenience versus conscience; Local versus organic; Beyond organic; Building an organic future - the role of the Soil Association |
Future trends The challenge of local food; Textiles, health and beauty and household cleaning; Convergence with fair trade; Differentiating primary produce; Packaging and health; 3 The Fair trade Consumer; Introduction; Cool to be kind: the evolving Fair trade consumer; Facts and figures: the Fair trade consumer; Getting into the habit; The Fair trade Foundation; A strategy of collaboration; Case Study One: NWFI; Case Study Two: Oxfam; Fair trade towns; The FAIR TRADE Mark; Working with licensees and retailers; Fair trade Fortnight; Celebrity endorsement; Farmers and workers centre-stage |
Mind the gap The international reach of Fair trade; Fair trade in facts: a quick look at Fair trade; The future of Fair trade; Successful Organic and Fair Trade Brands; 4 Case History: Yeo Valley Organic; The origins of Yeo Valley; The farming focus at Yeo Valley; Yeo Valley Organic - the early years, 1994-2000; Development of the brand 2000-2002; Developing the brand range and identity, 2002-2004; New kids on the block, 2005; 2006 and beyond; Conclusions; 5 Case History: Green & Black's; Whole Earth Foods; The birth of Green & Black's; Belize; Maya Gold; Unforeseen bene. ts; Competition at last |
Restructuring Supply chain management; Evolution; Growth; Quality and . avour - smallholders versus plantations; 6 Case History: Abel & Cole; Introduction; Customers; Communication; Anticipation; Range; Box schemes; Abel & Cole box service; Broader range development; Service; The customer relationship; Web trading and the customer relationship; Practical service; Sourcing; Production; Location; Producer relationships; Price; Transport; Policy development; The buying team; Ethics; Running an ethical business; The benefit of working ethically; 7 Case History: Clipper Teas; Introduction |
Challenging conventions |
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Sommario/riassunto |
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The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA |
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2. |
Record Nr. |
UNISA996483151403316 |
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Titolo |
Zeitschrift für Ostmitteleuropa-Forschung |
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Pubbl/distr/stampa |
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Marburg, : Herder-Institut, 1995- |
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Descrizione fisica |
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Soggetti |
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történettudomány - Kelet-Európa - periodika |
politológia - Kelet-Európa - periodika |
15.70 history of Europe |
Periodicals. |
History (form) |
Europe, Eastern Periodicals |
Eastern Europe |
Central Europe |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Periodico |
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Note generali |
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