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Record Nr. |
UNINA9910145259103321 |
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Autore |
Ryans Adrian B. <1945-> |
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Titolo |
Beating low cost competition [[electronic resource] ] : how premium brands can respond to cut-price rivals beating the competition / / Adrian Ryans |
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Pubbl/distr/stampa |
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Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 |
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ISBN |
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0-470-68761-4 |
1-119-20650-2 |
1-282-34949-X |
9786612349492 |
0-470-74522-3 |
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Descrizione fisica |
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1 online resource (274 p.) |
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Disciplina |
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Soggetti |
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Product management |
Price cutting |
Brand choice |
Brand name products |
Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Beating Low Cost Competition; Contents; Preface; Acknowledgments; CHAPTER 1: The growing challenge from low cost competitors; CHAPTER 2: Why the threat from low cost competition is intensifying; CHAPTER 3: Understanding how low cost competitors play the game; CHAPTER 4: Realistically assessing the threat; CHAPTER 5: Confronting low cost competitors in the price value segment of the market; CHAPTER 6: Avoiding head-to-head competition with low cost competitors by playing a different game; CHAPTER 7: The leadership challenge; CHAPTER 8: An even more challenging future; References; Index |
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Sommario/riassunto |
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Low cost competitors, who offer "good enough" products and services |
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