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1. |
Record Nr. |
UNINA990009655840403321 |
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Autore |
Kermode, Frank |
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Titolo |
Concerning E. M. Forster / Frank Kermode |
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Descrizione fisica |
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Locazione |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910145046003321 |
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Autore |
Grant John <1964-> |
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Titolo |
The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant |
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Pubbl/distr/stampa |
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Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006 |
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ISBN |
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1-119-99503-5 |
1-119-20932-3 |
1-280-41109-0 |
9786610411092 |
0-470-02983-8 |
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Descrizione fisica |
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1 online resource (330 p.) |
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Disciplina |
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Soggetti |
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Brand name products - Social aspects |
Brand name products - Psychological aspects |
Branding (Marketing) |
Lifestyles - Economic aspects |
Consumer behavior |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [289]-293) and index. |
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Nota di contenuto |
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Cover; Contents; Acknowledgements; Introduction; SECTION I: BRAND THEORY REVISITED; SECTION II: A TYPOLOGY OF BRAND IDEAS; SECTION III: DEVELOPING BRAND STRATEGIES; References; Index |
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Sommario/riassunto |
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The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work a |
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3. |
Record Nr. |
UNICASBVE0267656 |
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Titolo |
Les chemins de Rome: les visites ad limina à l'époque moderne dans l'Europe méridionale et le monde hispano-américain, 16.-19. siècle / sous la direction de Philippe Boutry et Bernard Vincent |
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Pubbl/distr/stampa |
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Rome, : École française de Rome, 2002 |
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ISBN |
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Descrizione fisica |
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Collana |
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Collection de l'École française de Rome ; 293 |
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Soggetti |
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Visite pastorali - Europa meridionale - Sec. 16.-19 |
Visite pastorali - America Latina - Sec. 16.-19 |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Atti del Convegno tenuto a Roma nel 1993. |
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