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1. |
Record Nr. |
UNINA9910144383403321 |
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Titolo |
Verocytotoxigenic E. coli [[electronic resource] /] / edited by Geraldine Duffy, Patricia Garvey, David A. McDowell |
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Pubbl/distr/stampa |
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Trumbull, Conn., : Food & Nutrition Press, c2001 |
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ISBN |
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1-281-45030-8 |
9786611450304 |
0-470-38509-X |
0-470-38487-5 |
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Descrizione fisica |
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1 online resource (472 p.) |
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Altri autori (Persone) |
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DuffyGeraldine |
GarveyPatricia |
McDowellDavid A |
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Disciplina |
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Soggetti |
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Escherichia coli infections |
Escherichia coli O157:H7 |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Verocytotoxigenic E. coli; CONTENTS; 1. EMERGENCE OF VEROCYTOTOXIGENIC E. COLI; 2. DETECTION OF VEROCYTOTOXIN-PRODUCING ESCHERICHIA COLI 0157 ON THE FARM AND AT THE ABATTOIR; 3. CLINICAL DETECTION OF VEROCYTOTOXIN-PRODUCING E. COLI (VTEC); 4. PRACTICAL CONSIDERATIONS AND DIFFICULTIES ASSOCIATED WITH THE DETECTION OF VEROCYTOTOXINPRODUCING ESCHERICHIA COLI (VTEC) IN FOODS; 5 . GENERAL RECOVERY, CHARACTERISATION AND TYPING PROTOCOLS FOR VTEC; 6 . EPIDEMIOLOGY OF VEROCYTOTOXIGENIC ESCHERICHIA COLI (VTEC) IN RUMINANTS; 7. EPIDEMIOLOGY OF VTEC IN NON-RUMINANT ANIMALS |
8. EPIDEMIOLOGY OF HUMAN INFECTIONS BY ESCHERICHIA CULl0157 AND OTHER VEROCYTOTOXIN-PRODUCING E. COLI9. FOODS AS VEHICLES OF VTEC INFECTION; 10. A CASE STUDY OF CHEESE ASSOCIATED E. COLI 0157 OUTBREAKS IN SCOTLAND; 11 . PATHOGENIC ASPECTS OF VTEC INFECTIONS IN RUMINANTS; 12. |
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PATHOGENIC ASPECTS OF VTEC INFECTION IN NONRUMINANT ANIMALS; 13. PATHOGENIC ASPECTS OF STEC INFECTIONS IN HUMANS; 14. HEALTHY ANIMALS AS CARRIERS OF STEC; 15. SURVIVAL AND GROWTH OF VTEC IN THE ENVIRONMENT; 16. SURVIVAL AND GROWTH OF VEROCYTOTOXIGENIC E. COLI IN FOODS |
17. PREDICTING THE FATE OF VEROCYTOTOXIGENIC ESCHERICHIA COLI IN FOODS18. RISK ASSESSMENT IN THE CONTROL OF VTEC; 19. FARM MANAGEMENT PRACTICES: A SWEDISH CASE STUDY; 20. CONTROL OF VTEC IN THE MEAT INDUSTRY; 21. CONTROL OF VTEC IN NON-MEAT FOOD PRODUCTS; 22. CLINICAL MANAGEMENT OF E. COLZ 0157 INFECTION; 23. VEROCYTOTOXIGENIC E. COLI: SAFE LABORATORY PRACTICES; 24. VEROCYTOTOXIGENIC E. COLZ - LEGAL ASPECTS; APPENDIX; INDEX |
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Sommario/riassunto |
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Verocytotxin producing Escherichia coli (VTEC), and in particular, strains of serogroup o157, have emerged as significant pathogens causing a range of severe and potentially fatal illnesses. The European Union has recognised the threat posed by E. coli O157:H7 and the need to devise control strategies based on an understanding of VTEC pathogenicity, transmission, survival and growth. It also acknowledges the imortance of informing farmers, veterinarians, food producers and health authorities so that each of these groups can act appropriately to reduce the overall hazards posed by these |
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2. |
Record Nr. |
UNINA9910300042603321 |
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Autore |
Nemorin Selena |
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Titolo |
Biosurveillance in New Media Marketing : World, Discourse, Representation / / by Selena Nemorin |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
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ISBN |
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Edizione |
[1st ed. 2018.] |
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Descrizione fisica |
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1 online resource (235 pages) |
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Disciplina |
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Soggetti |
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Communication |
Digital media |
Technology - Sociological aspects |
Culture - Study and teaching |
Telemarketing |
Internet marketing |
Technology - Philosophy |
Media and Communication |
Digital and New Media |
Science, Technology and Society |
Cultural Theory |
Digital Marketing |
Philosophy of Technology |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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1. Introduction: Advertising Futures -- 2. A Theory of Manipulation: Critical Perspectives -- 3. The Emergence of Neuromarketing -- 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working? -- 5. Structures of Understanding -- 6. Worldlessness: The Brain as 'Buy Button' -- 7. Poor in World: Augmenting Animality -- 8. World-Forming: The Agentic Consumer -- 9. Self-Determination and Implications of Mining the Brain. |
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Sommario/riassunto |
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Advertising has long been considered a manipulator of minds and has |
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increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world. |
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