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Record Nr. |
UNINA9910144137903321 |
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Autore |
Stull Craig |
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Titolo |
Tuned in [[electronic resource] ] : uncover the extraordinary opportunities that lead to business breakthroughs / / Craig Stull, Phil Myers, and David Meerman Scott |
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Pubbl/distr/stampa |
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Hoboken, N.J., : J. Wiley & Sons, c2008 |
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ISBN |
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1-281-75189-8 |
9786611751890 |
1-118-25802-9 |
0-470-37777-1 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (221 p.) |
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Altri autori (Persone) |
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MyersPhil |
ScottDavid Meerman |
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Disciplina |
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Soggetti |
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Success in business |
Creative ability in business |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 175-182) and index. |
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Nota di contenuto |
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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs; Contents; Chapter 1: Why Didn't We Think of That?; Chapter 2: Tuned Out . . . and Just Guessing; Chapter 3: Get Tuned In; Chapter 4: Step 1: Find Unresolved Problems; Chapter 5: Step 2: Understand Buyer Personas; Chapter 6: Step 3: Quantify the Impact; Chapter 7: Step 4: Create Breakthrough Experiences; Chapter 8: Step 5: Articulate Powerful Ideas; Chapter 9: Step 6: Establish Authentic Connections; Chapter 10: Cultivate a Tuned In Culture; Chapter 11: Unleash Your Resonator; Notes; Acknowledgments; Index |
About the Authors About Pragmatic Marketing; Next Steps |
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Sommario/riassunto |
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If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create |
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