Data mining techniques [[electronic resource] ] : for marketing, sales, and customer relationship management / / Michael J.A. Berry, Gordon S. Linoff

• Record Nr.: UNINA9910456427203321
• Autore: Berry Michael J. A
• Pubbl/distr/stampa: Indianapolis, Ind., : Wiley Pub., c2004
• ISBN: 1-280-35280-9; 9786610352807; 0-7645-6907-4
• Edizione: [2nd ed.]
• Descrizione fisica: 1 online resource (671 p.)
• Altri autori (Persone): LinoffGordon
• Disciplina: 658.8/02
• Soggetti: Data mining; Marketing - Data processing; Business - Data processing; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di contenuto: Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
• Sommario/riassunto: Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to ; apply the technique for improved marketing, sales, and customer support The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining More advanced ch

Corporate divestitures [[electronic resource] ] : a mergers and acquisitions best practices guide / / William J. Gole, Paul J. Hilger

• Record Nr.: UNINA9910143832203321
• Autore: Gole William J
• Pubbl/distr/stampa: Hoboken, N.J., : Wiley, c2008
• ISBN: 1-119-20044-X; 1-281-38165-9; 9786611381653; 0-470-29348-9
• Descrizione fisica: 1 online resource (316 p.)
• Altri autori (Persone): HilgerPaul J. <1959->
• Disciplina: 658.1/64
• Soggetti: Corporate divestiture; Consolidation and merger of corporations
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: CORPORATE DIVESTITURES: A MERGER AND ACQUISITIONS BEST PRACTICES GUIDE; CONTENTS; PREFACE; WHY THE BOOK WAS WRITTEN; HOW THE GUIDE IS ORGANIZED; ACKNOWLEDGMENTS; Chapter 1: INTRODUCTION; 1.1 OVERVIEW; 1.2 CHARACTERISTICS OF CORPORATE DIVESTITURES; 1.3 TRANSACTION MODEL; 1.4 STAFFING MODEL; 1.5 ENABLING PRINCIPLES; 1.6 HOW THIS GUIDE CAN HELP; KEY POINTS; Appendix 1A: DIVESTITURE ACTIVITY BY STANDARD INDUSTRIAL CLASSIFICIATION: 2002 TO 2006; Appendix 1B: AGGRESSIVE DIVESTERS: 2005 AND 2006; Chapter 2: STRATEGIC ASSESSMENT; 2.1 OVERVIEW; 2.2 STRATEGIC ASSESSMENT PROCESS STEPS; 2.3 ANALYZE PORTFOLIO AND CONSIDER ALTERNATIVES2.4 OPT FOR DIVESTITURE; 2.5 POSITION THE ORGANIZATION FOR THE DIVESTITURE; 2.6 NEXT STEPS; KEY POINTS; Chapter 3: DIVESTITURE PLANNING; 3.1 ; OVERVIEW; 3.2 PLANNING PHASE PROCESS STEPS; 3.3 APPROVAL; 3.4 ORGANIZATION PLAN; 3.5 RETENTION PLAN; 3.6 ASSEMBLING THE DIVESTITURE TEAM; 3.7 DEVELOPMENT OF THE DIVESTITURE PLAN; 3.8 DEVELOPMENT OF A COMMUNICATION PLAN; KEY POINTS; Appendix 3A: ILLUSTRATIVE DIVESTITURE TIMELINE; Appendix 3B: RETENTION PLANNING DOCUMENT; Appendix 3C: WEEKLY ACTION ITEM CONTROL; Appendix 3D: COMMUNICATION PLAN OUTLINE; Appendix 3E: ISSUES AND RESOLUTION CONTROLChapter 4: PREPARING FOR THE TRANSACTION; 4.1 INTRODUCTION; 4.2 PREPARATION PHASE PROCESS STEPS; 4.3 ENGAGEMENT OF EXTERNAL RESOURCES; 4.4 VALIDATION OF THE TRANSACTION STRUCTURE; 4.5 DEVELOPMENT OF SELLING MATERIALS; 4.6 IDENTIFICATION OF POTENTIAL BUYERS; 4.7 PREPARATION OF A DATA ROOM; 4.8 OVERVIEW OF THE PHASED DISCLOSURE PROCESS; KEY POINTS; Appendix 4A: ILLUSTRATIVE DATA ROOM INFORMATION LISTING; Chapter 5: DISENTANGLEMENT; 5.1 DISENTANGLEMENT: PREPARING THE BUSINESS TO BE SEPARATED; 5.2 DISENTANGLEMENT PROCESS STEPS; 5.3 GATHERING INFORMATION; 5.4 DETERMINING THE REQUIRED END STATE5.5 DEVELOPING THE DISENTANGLEMENT PLAN; 5.6 QUANTIFYING THE DISENTANGLEMENT COSTS; 5.7 EXECUTING THE DISENTANGLEMENT PLAN; KEY POINTS; Chapter 6: MANAGING THE SELLING PROCESS; 6.1 SELLING PROCESS: SHOW TIME; 6.2 SELLING PROCESS STEPS; 6.3 ANNOUNCING THE INTENTION TO SELL; 6.4 MARKETING THE BUSINESS; 6.5 DUE DILIGENCE; 6.6 BIDDING AND NEGOTIATIONS; KEY POINTS; Chapter 7: STRUCTURING THE TRANSACTION; 7.1 STRUCTURING THE DIVESTITURE TRANSACTION; 7.2 STRUCTURING PROCESS STEPS; 7.3 BRINGING IN THE REQUIRED EXPERTISE; 7.4 ANALYZING ALTERNATIVE TRANSACTION STRUCTURES7.5 DRAFTING THE AGREEMENTS; 7.6 NEGOTIATING THE AGREEMENTS; 7.7 COMPLYING WITH REGULATIONS; KEY POINTS; Chapter 8: CLOSING; 8.1 CLOSING, TRANSITIONING, AND LEARNING; 8.2 CLOSING PROCESS STEPS; 8.3 CLOSING THE TRANSACTION; 8.4 MANAGING THE POSTCLOSING TRANSITION; 8.5 CONDUCTING A POSTDEAL PROCESS ASSESSMENT; 8.6 FINAL THOUGHTS; KEY POINTS; INDEX
• Sommario/riassunto: Providing practical application of best practices employed in the divestiture process, Corporate Divestitures provides you with detailed guidance on how your corporation should handle a divestiture. It provides a structured approach that emphasizes disciplined execution and illustrative documents and application aids that can be adapted for use in real-world situations.