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1. |
Record Nr. |
UNINA9910463660303321 |
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Autore |
Kopp Kristin Leigh |
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Titolo |
Germany's wild east [[electronic resource] ] : constructing Poland as colonial space / / Kristin Kopp |
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Pubbl/distr/stampa |
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Ann Arbor, : University of Michigan Press, 2012 |
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ISBN |
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1-283-65851-8 |
0-472-02858-8 |
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Descrizione fisica |
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1 online resource (270 p.) |
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Collana |
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Social history, popular culture, and politics in Germany |
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Disciplina |
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Soggetti |
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German literature - 19th century - History and criticism |
German literature - 20th century - History and criticism |
Colonies in literature |
Germans - Poland - History |
Electronic books. |
Germany Relations Poland |
Poland Relations Germany |
Germany Territorial expansion Philosophy |
Germany Intellectual life 19th century |
Germany Intellectual life 20th century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction : Germany's wild east -- Constructing German colonial space in the east : Gustav Freytag's Soll und Haben as colonial novel -- The black Pole and racialized space in German inner colonial literature -- A German Dracula : Fontane's Effi Briest and the anxiety of a reverse-diffusional Slavic flood -- Post-colonial mappings : cartographic representations of lost colonial space in the interwar period -- Architectural Doppelgänger and post-colonial spatial claims in Fritz Lang's Nibelungen. |
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2. |
Record Nr. |
UNINA9910143585003321 |
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Autore |
Taylor Jim <1964-> |
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Titolo |
Rigorous magic [[electronic resource] ] : communication ideas and their application / / Jim Taylor & Steve Hatch |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, 2007 |
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ISBN |
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0-470-68741-X |
1-119-20923-4 |
1-280-85599-1 |
9786610855995 |
0-470-51187-7 |
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Descrizione fisica |
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1 online resource (306 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Communication in marketing |
Brand name products |
Branding (Marketing) |
Advertising |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand : the 'KR bar' -- Communication combinations -- Knowing your 'HOCOS' -- Generating ideas -- Judging brand ideas : trout or trolley?. |
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Sommario/riassunto |
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In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical 'road map' for marketers to |
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