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1. |
Record Nr. |
UNINA9910143307103321 |
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Autore |
Fisk Peter |
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Titolo |
Marketing genius [[electronic resource] /] / Peter Fisk |
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Pubbl/distr/stampa |
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Chichester, England ; ; Hoboken, NJ, : Capstone, 2006 |
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ISBN |
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1-907293-40-X |
0-85708-651-0 |
1-280-51943-6 |
9786610519439 |
1-84112-732-9 |
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Descrizione fisica |
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1 online resource (500 p.) |
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Disciplina |
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Soggetti |
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Marketing - Management |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Marketing Genius; About the author; Turn on; Play; Part 1 Ingenuity: The making of a marketing genius; Track 1 Complexity; Track 2 Expectations; Track 3 Genius; Part 2 Thinking: The mind of a marketing genius; Track 4 Strategy; Track 5 Brands; Track 6 Customers; Track 7 Innovation; Part 3 Competing: The touch of a marketing genius; Track 8 Propositions; Track 9 Experiences; Track 10 Connections; Track 11 Relationships; Part 4 Leading: The impact of a marketing genius; Track 12 Performance; Track 13 Marketers; Track 14 Leadership; Track 15 Futures; Genius lab; Genius catalysts; Genius source |
RechargeIndex |
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Sommario/riassunto |
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The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius |
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of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in |
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2. |
Record Nr. |
UNINA9910813330703321 |
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Autore |
Bishop Nancy |
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Titolo |
Secrets from the casting couch : on camera strategies for actors from a casting director / / Nancy Bishop ; illustrations by Bonnie Glover |
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Pubbl/distr/stampa |
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London, England ; ; New York, New York : , : Bloomsbury Methuen Drama, , 2009 |
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©2009 |
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ISBN |
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1-4081-4390-9 |
1-4081-4391-7 |
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Descrizione fisica |
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1 online resource (223 p.) |
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Disciplina |
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Soggetti |
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Motion pictures - Casting |
Acting - Auditions |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Table of contents; Acknowledgements; Preface; Introduction; Part 1 Success strategies for casting; 1 Enjoy casting; 2 Prepare; 3 Make choices; 4 Act and react in the moment; 5 Play in the eyes; 6 Possess an inner monologue; 7 Commit to the scene - not the lines in the scene; 8 Stake a claim, take a risk; 9 Tell the story; 10 Listen; 11 Wag your tail; Part 2 The nuts and bolts of casting; 12 FAQs about auditioning and casting; 13 FAQs about casting directors, agents and managers; Part 3 Marketing: the tools of the trade; 14 Archetypes for actor branding; 15 Headshots; 16 CV or resume |
17 Showreel or demo reel18 How to prepare a self audition; 19 Internet casting and marketing; Part 4 Perspectives from the other side of the looking glass; 20 The casting director is on your side; 21 Showbiz ain't fair; 22 Perspectives from casting directors around the world; Part 5 Practical exercises; Your camera and you; Exercise 1. Warm up; Exercise 2. Blank scenes; Exercise 3. Listening and the inner monologue; Exercise 4. 'Over there!' - Playing with the eyes; Exercise 5. Playing the |
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objective; Exercise 6. Strategies; Exercise 7. 'Get out of the chair'; Exercise 8. Cold reading |
Exercise 9. Telling a storyPart 6 Scene analysis; 1. The Bourne Identity; 2. Anne Frank; 3. Alien Vs. Predator; 4. Euro Trip; Conclusion; Bibliography; Index; A; B; C; D; E; F; G; H; I; L; M; N; O; P; R; S; T; U; V; W; Y |
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Sommario/riassunto |
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Any actor who is serious about his or her career should read this book Matthew Stillman, Producer: Casino Royale, Wanted, The Chronicles of Narnia: Prince Caspian.""As a director, casting a movie can be a terrifyingprocess. Put the wrong actor in your project and you're sunk. How doyou find the right person? ... if you're working with Nancy Bishop youknow you're in good, accomplished hands, whether you're a director oran actor. "" Neil Burger, Director of The Illusionist Why is it that so many good actors don't perform well at castings? Secrets from the Casting Couch gives practical advice for a |
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