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Record Nr. |
UNINA9910141419603321 |
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Autore |
Jones Stephanie <1957-> |
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Titolo |
BRICS and beyond [[electronic resource] ] : executive lessons on emerging markets / / Stephanie Jones |
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Pubbl/distr/stampa |
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Chichester [England], : Wiley, 2012 |
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ISBN |
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1-119-20818-1 |
1-280-69674-5 |
9786613673701 |
1-118-35156-8 |
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Descrizione fisica |
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1 online resource (303 p.) |
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Disciplina |
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Soggetti |
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International business enterprises - Developing countries |
Social responsibility of business - Developing countries |
Diversity in the workplace - Developing countries |
Industrial management - Developing countries |
Electronic books. |
BRIC countries Foreign economic relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index. |
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