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1. |
Record Nr. |
UNINA9910146238603321 |
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Autore |
Jakobi Rolf |
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Titolo |
Marketing and Sales in the Chemical Industry |
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Pubbl/distr/stampa |
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[Place of publication not identified], : Wiley VCH Imprint, 2002 |
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ISBN |
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1-280-55776-1 |
9786610557769 |
3-527-60034-5 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (166 pages) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Sommario/riassunto |
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If manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail, but also discusses such modern marketing tools like the internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with. |
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2. |
Record Nr. |
UNINA9910141418703321 |
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Autore |
Sibley L. David |
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Titolo |
Evolution of virulence in eukaryotic microbes [[electronic resource] /] / edited by L. David Sibley, Barbara J. Howlett, Joseph Heitman |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley-Blackwell, 2012 |
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ISBN |
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1-118-30816-6 |
1-280-69949-3 |
9786613676474 |
1-118-30814-X |
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Descrizione fisica |
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1 online resource (624 p.) |
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Classificazione |
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Altri autori (Persone) |
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SibleyL. David |
HowlettBarbara J |
HeitmanJoseph |
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Disciplina |
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Soggetti |
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Protista |
Eukaryotic cells |
Microbial genomics |
Virulence (Microbiology) - Genetic aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. General overviews -- pt. 2. Population genetics and evolutionary approaches -- pt. 3. Forward and reverse genetic systems for defining virulence -- pt. 4. Comparative "omics" approaches to defining virulence. |
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Sommario/riassunto |
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"Combines advances in understanding virulence and evolution in three distinct fields; oomyctes, fungi and protozoan parasites - The first book to synthesizes advances in functional and comparative genomics represented in primary scientific literature for this topic. - Summarizes genetic tools in a diverse set of pathogenic organisms"-- |
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