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Record Nr. |
UNINA9910141037403321 |
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Autore |
Tian Kelly |
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Titolo |
Consumer-citizens of China : the role of foreign brands in the imagined future China / / Kelly Tian and Lily Dong |
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Pubbl/distr/stampa |
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London ; ; New York, : Routledge, 2011 |
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ISBN |
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1-136-88935-3 |
1-136-88936-1 |
1-283-04377-7 |
9786613043771 |
0-203-84011-9 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (xviii, 147 pages) : digital, PDF file(s) |
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Collana |
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Routledge contemporary China series ; ; 60 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Consumers - China - Psychology |
Brand choice - China - Psychological aspects |
Nationalism - China |
China Civilization Foreign influences |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record and e-publication (viewed on March 19, 2019). |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization. |
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Sommario/riassunto |
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This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers |
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