1.

Record Nr.

UNINA9910140913803321

Autore

Sri Urip

Titolo

CSR strategies [[electronic resource] ] : corporate social responsibility for a competitive edge in emerging markets / / Sri Urip

Pubbl/distr/stampa

Singapore, : John Wiley & Sons (Asia) Pte. Ltd., 2010

ISBN

0-470-82629-0

1-119-19959-X

1-282-88360-7

9786612883606

0-470-82628-2

Descrizione fisica

1 online resource (241 p.)

Disciplina

658.408091724

Soggetti

Industrial management

Social responsibility of business

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

pt. 1. Strategies -- pt. 2. Case studies.

Sommario/riassunto

Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure s