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Record Nr. |
UNINA9910140601403321 |
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Autore |
Hubbard Douglas W. <1962-> |
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Titolo |
How to measure anything [[electronic resource] ] : finding the value of "intangibles" in business / / Douglas W. Hubbard |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, c2010 |
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ISBN |
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1-4526-0420-7 |
1-118-98383-1 |
1-62198-430-3 |
1-282-54946-4 |
9786612549465 |
0-470-62567-8 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (323 p.) |
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Disciplina |
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Soggetti |
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Intangible property - Valuation |
Corporations - Valuation |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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How to Measure Anything, Second Edition: Finding the Value of Intangibles in Business; Contents; Preface; Acknowledgments; Section I: Measurement: The Solution Exists; Section II: Before You Measure; Section III: Measurement Methods; Section IV: Beyond the Basics; Appendix: Calibration Tests (and Their Answers); Index |
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Sommario/riassunto |
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Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered ""immeasurable,"" including customer satisfaction, organizational flexibility, technology risk, and technology ROI.Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and |
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