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1. |
Record Nr. |
UNIPARTHENOPE000029184 |
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Autore |
Lo Presti, Francesco |
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Titolo |
Il senso del sé : percorsi autoriflessivi nella formazione / Francesco Lo Presti |
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Pubbl/distr/stampa |
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Lecce : Pensa Multimedia, 2005 |
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Titolo uniforme |
Il senso del sé : percorsi autoriflessivi nella formazione |
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ISBN |
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Descrizione fisica |
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Collana |
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Disciplina |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910460488703321 |
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Autore |
Zahay Debra L. |
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Titolo |
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
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ISBN |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (168 p.) |
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Collana |
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Digital and social media marketing and advertising collection, , 2333-8830 |
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Disciplina |
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Soggetti |
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Internet marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index. |
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Sommario/riassunto |
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This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your website so that they can be found in search. The next step is to use the other delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy. I discuss how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery |
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platforms. Without quality data, no digital marketing program can be successful. After creating a database with high-quality data, I then briefly discuss the use of analytics in digital marketing. After reading this book, the reader should have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or "what to do next" to get started on implementing a digital marketing strategy as well as review questions and key terminology. |
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3. |
Record Nr. |
UNINA9910140114503321 |
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Autore |
Michonneau Stéphane |
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Titolo |
Barcelone : mémoire et identité (1830-1930 |
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Pubbl/distr/stampa |
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Presses universitaires de Rennes, 2007 |
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[Place of publication not identified], : Presses universitaires de Rennes, 2007 |
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ISBN |
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Descrizione fisica |
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1 online resource (352 pages) |
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Collana |
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Soggetti |
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Regions & Countries - Europe |
History & Archaeology |
Spain & Portugal |
Barcelona (Spain) History 19th century |
Barcelona (Spain) History 20th century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Sommario/riassunto |
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Comment les Barcelonais sont-ils devenus Catalans ? La question peut paraître provocatrice. Pourtant, entre le moment où l’État libéral se construit et la veille de la Guerre civile, Barcelone connaît un bouleversement identitaire sans précédent qui change sa manière de se sentir catalane. Les politiques de mémoire, c’est-à-dire l’ensemble des usages politiques du passé, offrent un point de vue original sur ce phénomène : à l’aide de monuments commémoratifs et de plaques de |
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rue, de nouvelles références au passé racontent une autre histoire de la Catalogne et de l’Espagne. Mais la détermination d’une mémoire hégémonique, avalisée par les autorités locales, est l’objet d’innombrables conflits politiquesque ce livre se propose de décrire. C’est au fond à une évocation inédite de Barcelone, de sa vie politique, sociale et culturelle que le lecteur est invité ici. Au-delà de cette histoire, il reste une passion « statuomaniaque », qu’il s’agit de comprendre. Une sociologie de la mémoire conduit à décrypter les fondements de la société commémorante, cette partie de la société catalane qui prend en charge pour l’ensemble de la collectivité la gestion des souvenirs collectifs. Qui sont les entrepreneurs de mémoire ? Quelles stratégies déploient-ils pour plier l’ensemble de la société à l’exercice du souvenir ? À quelle époque est née la commémoration ? Quel intérêt les Barcelonais de la fin du xixe siècle trouvent-ils à multiplier les rites commémoratifs ? Quel sens ce geste revêt-il à leurs yeux ? Quel rapport existe entre la commémoration et les différentes formes de mobilisation collective qui surgissent au xixe siècle, telles la grève et la manifestation ? Quels sont les lieux urbains privilégiés de cette activité mémorielle ? À travers ces questions, on constate que la mémoire n’est pas seulement un discours sur le passé d’un groupe mais aussi une pratique sociale ancrée dans une époque. Barcelone, mémoire et identité est un essai d’histoire de la mémoire qui tente de… |
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