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1. |
Record Nr. |
UNINA9910139964203321 |
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Titolo |
Ventricular tachycardia/fibrillation ablation [[electronic resource] ] : the state of the art based on the VeniceChart international consensus document / / edited by Andrea Natale, Antonio Raviele |
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Pubbl/distr/stampa |
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Chichester, West Sussex, UK ; ; Hoboken, NJ, : Wiley-Blackwell, 2009 |
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ISBN |
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1-282-38512-7 |
9786612385124 |
1-4443-1707-5 |
1-4443-1708-3 |
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Descrizione fisica |
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1 online resource (309 p.) |
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Altri autori (Persone) |
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NataleAndrea |
RavieleAntonio |
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Disciplina |
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Soggetti |
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Catheter ablation |
Ventricular fibrillation - Surgery |
Ventricular tachycardia - Surgery |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Contents; Preface; List of Contributors; VeniceChart Task Force Composition; 1 Epidemiology, Classification, and Clinical Impact of Ventricular Tachycardia/Ventricular Fibrillation; 2 Anatomy of Right/Left Ventricles and Surrounding Structures in Health and Disease; 3 Pathophysiology and Mechanisms of Ventricular Tachycardia/Ventricular Fibrillation; 4 Electrocardiogram Features of Ventricular Tachycardia/Ventricular Fibrillation as Expression of the Underlying Mechanisms and Site of Origin; 5 Pre- and Intraprocedural Management; 6 Mapping Methods for Ventricular Tachycardia Ablation |
7 Imaging Tools, Energy Sources and Catheters for Ventricular Tachycardia/Ventricular Fibrillation Ablation8 Ablation of Ventricular Tachycardia/Ventricular Fibrillation in Patients with Structural Heart Disease: Techniques and Results; 9 Ablation of Ventricular Tachycardia/Ventricular Fibrillation in Patients without Structural Heart Disease: Techniques and Results; 10 Acute and Periprocedural Complications; 11 Post-ventricular Tachycardia Ablation Follow-up |
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Management; 12 Surgical Ablation; 13 Indications to Ventricular Tachycardia/Ventricular Fibrillation Ablation and Hybrid Therapy |
14 Future Tools and Treatment Options for Catheter Ablation of Ventricular Tachycardia/Ventricular FibrillationIndex; A; B; C; D; E; F; G; H; I; L; M; N; O; P; R; S; T; U; V; W |
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Sommario/riassunto |
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Describes best practices in Ventricular Tachycardia and Fibrillation Ablation based on a consensus of the world's leading experts, based on the annual 'Venice Arrythmias' meeting. Catheter ablation of atrial fibrillation has become a widespread, yet controversial, treatment modality in electrophysiology laboratories. Presents a comprehensive and up-to-date overview of all the most important and debated aspects of atrial fibrillation ablation. Covers all key topics, from pre- and intra-procedural management to best techniques and outcomes for patients with and without structural HD to Indicatio |
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2. |
Record Nr. |
UNINA9910556893103321 |
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Autore |
Ozuem Wilson <1974-> |
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Titolo |
Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities / / by Wilson Ozuem, Michelle Willis |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
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ISBN |
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Edizione |
[1st ed. 2022.] |
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Descrizione fisica |
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1 online resource (259 pages) |
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Disciplina |
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Soggetti |
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Telemarketing |
Internet marketing |
Branding (Marketing) |
Digital Marketing |
Branding |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty in online brand communities -- Chapter 7: Brand relationship and engagement -- Chapter 8: Managing service failure and recovery and online brand communities -- Chapter 9: Value co-creation sphere -- Chapter 10: Influencer marketing. |
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Sommario/riassunto |
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Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs' through content that offers members the quality of engagement they seek. This book focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers' response to active engagement in such communities. It discusses how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation. Balancing theory with practical approaches, this book gives serious treatment to an important yet until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and practitioners. Wilson Ozuem's area of expertise lies in digital marketing and innovation. He teaches digital marketing at several UK universities. Professor Ozuem is acknowledged as an international leader in the field of digital marketing and multichannel retailing. His current research focuses on the effects of online brand communities on marketing strategy. Michelle Willis's expertise is in digital marketing. Her current research interests include online service failure and recovery strategies and customer loyalty, particularly with the millennial generation. Her research has been publishedand presented in various journals and conferences, including those of the American Marketing Association and the European Marketing Academy. |
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