Contents; Introduction; I Navigating the Archive; Archives and Archaeologies; Record, Rhetoric, Rationalization; Vernacular Archiving; II Visuality and Efficiency; Early Industrial Moving Pictures in Germany; Layers of Cheese; Images of Efficiency; "What Hollywood Is to America, the Corporate Film Is to Switzerland"; Poussiè€res; Thermodynamic Kitsch; III Films and Factories; Touring as a Cultural Technique; Corporate Films of IndustrialWork; Filming Work on Behalf of the Automobile Firm; Eccentricity, Education and the Evolution of Corporate Speech |
Centron, an Industrial/Educational Film Studio, 1947-1981Films from Beyond the Well; IV See, Learn, Control; The Personnel Is Political; Behaviorism, Animation, and Effective Cinema; Technologies of Organizational Learning; The Central Film Library of Vocational Education; "Reality Is There, but It's Manipulated"; V Urbanity, Industry, Film; Modernism, Industry, Film; A Modern Medium for a Modern Message; Harbor, Architecture, Film; Industrial Films; The Desiderata of Business-Film Research1; Contributors; Index of Names; Index of Film Titles; Index of Subjects |