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Record Nr. |
UNINA9910139876603321 |
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Autore |
Hughes Bob |
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Titolo |
Exploiting IT for business benefit / / Bob Hughes |
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Pubbl/distr/stampa |
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Swindon : , : British Computer Society, , [2008] |
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ISBN |
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1-78017-013-0 |
1-906124-36-1 |
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Descrizione fisica |
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1 online resource (213 pages) |
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Disciplina |
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Soggetti |
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Information technology - Management |
Business enterprises - Computer networks - Management |
Management information systems |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 183-188) and index. |
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Nota di contenuto |
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Copyright; Contents; List of figures and tables; Author; Abbreviations; Preface; 1 The Internet, the Web and Business Opportunity; 2 Using the Internet to Generate Competitive Advantage; 3 The Value Chain and the Internet; 4 The Business and Technological Environment; 5 Customer Relationship Management; 6 Enterprise Resource Planning Systems; 7 From Ebusiness Strategy to Implementation; Activity Pointers; References; Index; Back Cover |
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Sommario/riassunto |
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IT is the driving force behind business, but often the technological agenda is set without reference to the commercial goals of the company. Bob Hughes' introduction to delivering success through information technology gives IT and business managers and students the insight needed to make effective use of technology in the pursuit of those goals. |
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