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Record Nr. |
UNINA9910138869603321 |
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Autore |
Thain Greg <1954-> |
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Titolo |
Store wars [[electronic resource] ] : the worldwide battle for mindspace and shelfspace, online and in-store / / Greg Thain and John Bradley |
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Pubbl/distr/stampa |
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Chichester, West Sussex, U.K., : Wiley, 2012 |
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ISBN |
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1-119-20783-5 |
1-283-54972-7 |
9786613862174 |
1-118-37424-X |
1-118-37481-9 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (310 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Retail trade |
Marketing |
Consumer goods |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges. |
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Sommario/riassunto |
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The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, Franc |
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