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1. |
Record Nr. |
UNISA990005415060203316 |
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Autore |
Comitato per il potenziamento in Venezia degli studi economici |
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Titolo |
Rendiconti del Comitato per il potenziamento in Venezia degli studi economici 1 / a cura di G. Franco |
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Pubbl/distr/stampa |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910462583503321 |
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Autore |
Nelson R. (Richard) <1903-, > |
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Titolo |
Outdoor advertising : its function in modern advertising and marketing / / R. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey |
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Pubbl/distr/stampa |
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Abingdon, Oxon : , : Routledge, , 2013 |
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ISBN |
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1-136-66930-2 |
0-203-58261-6 |
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Descrizione fisica |
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1 online resource (198 p.) |
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Collana |
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Routledge Library Editions: Advertising ; ; volume 8 |
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Altri autori (Persone) |
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SykesA. E (Anthony Edmund) |
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Disciplina |
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Soggetti |
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Advertising, Outdoor |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published in 1953 by George Allen & Unwin Ltd. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Authors' Note; Introduction; Foreword; Part 1; Chapter I Poster Sites and Poster |
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Contractors; Chapter II The Outdoor Advertising Agency; Chapter III Poster Design; Chapter IV Poster Printing; Part 2; Chapter V Outdoor Advertising-The Medium; Chapter VI Using Outdoor Advertising; Chapter VII The Outdoor Agency in Action; Part 3; Chapter VIII Measuring the Poster Audience; Chapter IX Further Development; Part 4; Chapter X Social Aspects of Outdoor Advertising |
Chapter XI The Town and Country Planning ActReferences; Appendices; 1 The Population of Great Britain & Northern Ireland; 2 Costs of Poster Campaigns; 3 Transportation Advertising-Traffic and Poster Sizes; 4 Transportation Advertising-Schedules and Costs; 5 Standard Conditions of Trading; 6 Sections 31 and 32-The Town & Country Planning Act, 1947; 7 Glossary |
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Sommario/riassunto |
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The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a sit |
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3. |
Record Nr. |
UNINA9910791788703321 |
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Titolo |
Utah [[electronic resource]] |
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Pubbl/distr/stampa |
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[S.l.], : Maps.com, c2002 |
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Descrizione fisica |
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1 online resource (1 map) |
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Soggetti |
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Roads - Utah |
Utah Maps |
Utah |
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Lingua di pubblicazione |
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Formato |
Materiale cartografico a stampa |
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Livello bibliografico |
Monografia |
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4. |
Record Nr. |
UNINA9910138816503321 |
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Titolo |
Balkan studies |
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Pubbl/distr/stampa |
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Thessaloniki, Greece, : The Institute for Balkan Studies, [1960]- |
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ISSN |
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Disciplina |
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Soggetti |
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History |
Periodicals. |
Balkan Peninsula Periodicals |
Balkan Peninsula History Periodicals |
Balkan Peninsula |
Balkan |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Periodico |
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Note generali |
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