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Record Nr. |
UNINA9910137168103321 |
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Autore |
Schmarzo Bill |
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Titolo |
Big data MBA : driving business strategies with data science / / Bill Schmarzo |
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Pubbl/distr/stampa |
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Indianapolis, Indiana : , : Wiley, , 2016 |
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©2016 |
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ISBN |
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1-119-23884-6 |
1-119-23888-9 |
1-119-18138-0 |
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Descrizione fisica |
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1 online resource (275 p.) |
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Disciplina |
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Soggetti |
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Business intelligence - Data processing |
Big data |
Business planning - Statistical methods |
Data mining |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories. |
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