1.

Record Nr.

UNINA9910136642603321

Autore

Grigsby Mike

Titolo

Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / / Mike Grigsby

Pubbl/distr/stampa

London, England : , : Kogan Page, , 2016

©2016

ISBN

0-7494-7716-4

Descrizione fisica

1 online resource (264 pages) : illustrations, charts

Collana

Marketing Science Series

Disciplina

658.8/12

Soggetti

Marketing research

Customer relations

Customer loyalty

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references and index.



2.

Record Nr.

UNINA9910367736203321

Autore

Blanco Ignazio

Titolo

POSS-Based Polymers

Pubbl/distr/stampa

MDPI - Multidisciplinary Digital Publishing Institute, 2019

ISBN

3-03921-995-2

Descrizione fisica

1 electronic resource (310 p.)

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Sommario/riassunto

The combination of functional polymers with inorganic nanostructured compounds has become a major area of research and technological development owing to the remarkable properties and multifunctionalities deriving from their nano and hybrid structures. In this context, polyhedral oligomeric silsesquioxanes (POSSs) have increasing importance and a dominant position with respect to the reinforcement of polymeric materials. Although POSSs were first described in 1946 by Scott, these materials, however, have not immediately been successful if we consider that, starting from 1946 and up to 1995, we find in the literature 85 manuscripts regarding POSSs; which means that less than two papers per year were published over 50 years. Since 1995, we observe an exponential growth of scientific manuscripts concerning POSSs. It is changing from an annual average of 20 manuscripts for the period 1995–2000 to an annual average of about 400 manuscripts, with an increase of 2800%. The introduction of POSSs inorganic nanostructures into polymers gives rise to polymer nanostructured materials (PNMs) with interesting mechanical and physical properties, thus representing a radical alternative to the traditional filled polymers or polymer compositions.