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Record Nr. |
UNINA9910136239203321 |
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Autore |
Karpf David <1978-> |
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Titolo |
Analytic activism : digital listening and the new political strategy / / David Karpf |
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Pubbl/distr/stampa |
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New York, NY : , : Oxford University Press, , 2016 |
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ISBN |
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0-19-026615-5 |
0-19-026616-3 |
0-19-026614-7 |
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Descrizione fisica |
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1 online resource : illustrations (black and white) |
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Collana |
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Oxford studies in digital politics |
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Disciplina |
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Soggetti |
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Political participation - Technological innovations |
Communication in politics - Technological innovations |
Political campaigns - Data processing |
Data mining - Political aspects |
Big data - Political aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Sommario/riassunto |
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Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This work discusses the rise of 'analytic activism,' including both its strengths and its limitations. |
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