The analytic hospitality executive : implementing data analytics in hotels and casinos / / Kelly A. McGuire ; foreword by Dexter E. Wood

• Record Nr.: UNINA9910135014803321
• Autore: McGuire Kelly Ann
• Pubbl/distr/stampa: Hoboken, New Jersey : , : Wiley, , 2017; ©2017
• ISBN: 1-119-22492-6; 1-119-22493-4; 1-119-16230-0
• Edizione: [1st edition.]
• Descrizione fisica: 1 online resource (433 p.)
• Collana: Wiley & SAS Business Series; THEi Wiley ebooks
• Classificazione: BUS081000
• Disciplina: 647.94068
• Soggetti: Hospitality industry - Management - Decision making; Hospitality industry - Statistical methods; Big data
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Machine generated contents note: Foreword Acknowledgments About the Author Chapter 1: Building a Strategic Analytic Culture in Hospitality Strategic Analytic Culture Moving Ahead and Staying Ahead with Prescriptive Decision Making2 Making it Happen Getting Started How This Book Can Help Notes Chapter 2: Data Management for Hospitality Data Management Challenge and Opportunity Data Storage Data Integration Data Quality Measuring the Benefits of Data Management Responsible Use of Data Conclusion Notes Chapter 3: Data Visualization1 Why Are Visualizations So Important Visualization Technology Data Visualization Types Creating Powerful Visualizations Conclusion Notes Chapter 4: From Reactive to Proactive Decision Making: Advanced Analytics in Action Reactive to Proactive Decision Making Statistical Analysis Forecasting Predictive Analytics Optimization Machine Learning Text Analytics Making it Work - Analytics and Technology Innovations in Solution Delivery Real Time and Streaming Conclusion Notes Chapter 5: Analytics for Operations Operations Data from Operations Analytics in Operations Workforce ; Planning and Optimization Queues The Impact of Queue Configuration Managing Consumer Perceptions State of Analytics in Operations Analytical Resources for Operations Conclusion Notes Chapter 6: Analytics in Marketing Marketing Data Advanced Marketing Analytics Digital Intelligence Benchmarking Marketing Analytics Capabilities Technology and People Investments Conclusion Notes Chapter 7: Analytics in Sales Sales Data Advanced Analytics for Sales Benchmarking Sales Analytics Conclusion Notes Chapter 8: Analytic Opportunities in Revenue Management Revenue Management: A History Lesson Then Things Changed. Revenue Management Data Revenue Management Analytics Sophistication--Revenue Management in Practice Technology Investments Conclusion Notes Chapter 9: Performance Analytics Data for Performance Management Analytics for Performance Management Performance Analysis Sophistication Resource Requirements Conclusion Notes Chapter 10: Gaming Analytics Gaming Data Gaming Analytics Casino Floor Revenue Optimization Fraud and Anti Money Laundering Gaming Analytics Capabilities Resource Requirements Conclusion Notes Chapter 11: Pulling It All Together--Building an Analytical Organization Getting Started--Well Defined, Small Project for Maximum Impact Organizing Your Analytics Department The Build Versus Buy Decision Integrated Decision Making Conclusion Notes Appendix 1: Why Dynamic? Chapter Questions References Index.
• Sommario/riassunto: "This book will help decision makers within the hospitality/gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assist managers discover where they can drive value in their organization via advanced analytics. The book will also contain tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence and it will help identify which data sources will provide value to their organization and how to turn that information into insights"-- Provided by publisher.