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Record Nr. |
UNINA9910134875703321 |
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Autore |
Engle Carole Ruth <1952-> |
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Titolo |
Seafood and aquaculture marketing handbook / / Carole R. Engle, Kwamena K. Quagrainie, Madan M. Dey |
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Pubbl/distr/stampa |
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West Sussex, England : , : Wiley Blackwell, , 2017 |
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©2017 |
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ISBN |
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1-78785-104-4 |
1-118-85927-8 |
1-118-85924-3 |
1-118-85922-7 |
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Edizione |
[Second edition.] |
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Descrizione fisica |
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1 online resource (468 p.) |
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Disciplina |
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Soggetti |
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Aquaculture industry |
Seafood industry |
Aquaculture - Marketing |
Seafood - Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Earlier edition published as: Aquaculture marketing handbook. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Title Page; Table of Contents; About the authors; Chapter 1: Seafood and aquaculture markets; Global trends in seafood and aquaculture markets; Are aquaculture products different from agriculture products?; Aquaculture market synopsis: tilapia; Summary; Study and discussion questions; References; Chapter 2: Demand and supply: basic economic premises; What is economics?; Demand; Supply; Price determination; Elasticity; Market structures and implications for competition and pricing; Special demand and supply conditions; Aquaculture market synopsis: salmon; Summary |
Study and discussion questionsReferences; Chapter 3: Seafood and aquaculture marketing concepts; What is marketing?; Marketing plan; Market products; Supply chain and value chain; Processors; Market or distribution channels; Transportation; Wholesaling; Brokers; Retailing; Direct sales; Profit margins; Economies of scale in marketing; Supply chain management; Pricing systems; Price behavior, trends, and fluctuations; Geographic markets; Product storage; Market power; |
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Advertising and promotion; Product grades, quality, and marketing implications; International trade |
Aquaculture market synopsis: shrimp and prawnsSummary; Study and discussion questions; References; Chapter 4: Market trends; The role of imports in U.S. seafood markets; U.S. seafood consumption; Food consumption away from home; Convenience in food preparation and consumption; Demand for healthy and wholesome foods; Sustainability and seafood; Traceability and labeling of seafood products; Seafood and the "local food" movement in the U.S.; Organic seafood; Wholesale-retailer integration in the food system; Electronic Data Interchange (EDI); The Efficient Consumer Response (ECR) |
The Efficient Food service Response (EFR)E-commerce; Aquaculture market synopsis: Pangasius spp. (swai, basa, and tra); Summary; Study and discussion questions; References; Chapter 5: Seafood market channels; Market channels for primary seafood products; Price discovery for primary commodities; Participation in food market channels; Channel ownership and control for secondary products; Consolidation and channel control; Channel coordination and leadership for secondary products; Channel agreements; Channel conflict; Aquaculture market synopsis: trout; Summary; Study and discussion questions |
ReferencesChapter 6: Seafood and aquaculture product processing; Processing; Structure of the seafood and aquaculture product processing industry; Plant location; Law of market areas; Capacity utilization; Innovation and branding; Challenges in aquaculture product processing; Aquaculture market synopsis: U.S. channel catfish; Summary; Study and discussion questions; References; Chapter 7: The international market for seafood and aquaculture products; The basis for trade; Dimensions of the international market; Trade policy tools; Trade policy in seafood and aquaculture; U.S. Antidumping |
Byrd Amendment, Continued Dumping and Subsidy Offset Act of 2000 |
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