Current issues and research in advertising

• Record Nr.: UNINA9910134591103321
• Pubbl/distr/stampa: Ann Arbor, Mich., : Division of Research, Graduate School of Business Administration, University of Michigan
• ISSN: 2165-820X
• Descrizione fisica: 1 online resource
• Disciplina: 659.1
• Soggetti: Comparative advertising; Advertising - United States; Advertising - Research; Publicité comparative; Publicité - États-Unis; Publicité - Recherche; Advertising; Reclame; Advertenties; Periodical; periodicals.; Periodicals.; Périodiques.; United States
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Periodico
• Note generali: Refereed/Peer-reviewed