1.
Record Nr.
UNINA9910134591103321
Titolo
Current issues and research in advertising
Pubbl/distr/stampa
Ann Arbor, Mich., : Division of Research, Graduate School of Business Administration, University of Michigan
ISSN
2165-820X
Descrizione fisica
1 online resource
Disciplina
659.1
Soggetti
Comparative advertising
Advertising - United States
Advertising - Research
Publicité comparative
Publicité - États-Unis
Publicité - Recherche
Advertising
Reclame
Advertenties
Periodical
periodicals.
Periodicals.
Périodiques.
United States
Lingua di pubblicazione
Inglese
Formato
Materiale a stampa
Livello bibliografico
Periodico
Note generali
Refereed/Peer-reviewed