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1. |
Record Nr. |
UNISA996205518903316 |
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Autore |
Ehrlich Evelyn <1950-> |
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Titolo |
The financial services marketing handbook : tactics and techniques that produce results / / Evelyn Ehrlich and Duke Fanelli |
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Pubbl/distr/stampa |
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Hoboken, NJ, : Bloomberg Press, c2012 |
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ISBN |
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1-280-67539-X |
1-118-53171-X |
9786613652324 |
1-118-22240-7 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (xi, 196 pages) |
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Collana |
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Classificazione |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Financial services industry - United States - Marketing |
Financial planners - Marketing |
Customer relations |
Financial services industry - Computer network resources |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results; Contents; Preface; Acknowledgments; Introduction: The Unique Challenges of Marketing Financial Services; Products or Services?; Psychology of Money; Third-Party Relationships; How End Users Select a Financial Services Provider; Legal and Regulatory Constraints; Section One: Strategic Market Planning; Chapter 1: Segmentation; The End of Undifferentiated Markets; Methods of Segmentation; Finding Your Target Segments; Chapter 2: Positioning and Branding; Positioning Strategy and Differentiation |
Creating a Distinctive Brand IdentityChapter 3: The Market Plan; Researching Your Plan; The Elements of the Plan; Section Two: Marketing Tactics; Chapter 4: Advertising; Media Selection; The Role of Your Ad Agency; Creating Effective Creative; Measuring Advertising Effectiveness; Chapter 5: Public Relations; Third-Party Endorsement; The Tools of Public Relations; Media Relations; Public Relations for Every Budget; Measurement; Chapter 6: Sponsorship and Event Marketing; What Is the Value of Sponsorships?; Cause Marketing; |
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Activating a Sponsorship Program |
Measuring the Effectiveness of SponsorshipChapter 7: Interactive Marketing; Techniques and Goals of Direct Methods; E-mail Marketing Considerations; Improving Response Rates; Mobile Marketing; Chapter 8: Social Media Marketing; Social Media Concerns; Effective Social Media Engagement; Social Networks as Marketing Channels; Chapter 9: Personal Selling; Traditional Relationships between Sales and Marketing; Bottom-Up Marketing; Changes in the Sales Distribution Model; Marketing Support Across the Sales Cycle; Chapter 10: Trade Shows and Seminars; Trade Shows; Seminars |
Chapter 11: Relationship MarketingWhy Customer Retention Matters; Methods of Relationship Building; Loyalty Programs; Conclusion; Appendix: Applying Marketing Principles to Sales Practice; Building Your Plan; Practice Examples; About the Authors; Index |
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Sommario/riassunto |
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The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by |
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2. |
Record Nr. |
UNINA9910133969803321 |
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Autore |
Gravani Maria |
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Titolo |
Adult and Continuing Education in Cyprus / / Maria Gravani, Alexandra Ioannidou |
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Pubbl/distr/stampa |
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Bielefeld, : wbv Publikation, 2014 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (65 p.) |
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Collana |
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Soggetti |
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Weiterbildung |
Bildungssystem |
Adult Education |
Internationale Erwachsenenbildung |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Preliminary Notes 1. Introduction General information Economic and Social Situation Education, Research and Development The Education System - Overview Overview over Adult Education in Cyprus 2. Historical Development General Conditions for Adult Education Facts in the 20th Century's Chronology 3. Political and Legal Framework Political Framework Legal Framework 4. Financing Adult Education General information Consequences of the financial and economic crisis 5. Educational Institutions Formal adult education Non-formal adult education Vocational training 6. Provision 7. Participation 8. Staff and Professionalism The professional profile of adult educators 9. Research and Higher Education Academic studies Research 10. International Framework Useful Addresses Universities Literature Internet Sources Tables and Figures Authors Abstract |
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Sommario/riassunto |
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Der Band liefert eine aktuelle Bestandsaufnahme zu zentralen Bereichen der Weiterbildung in Zypern. Maria Gravani und Alexandra Ioannidou haben vielfältige Daten und Informationen zu Institutionen, Finanzierung, Angeboten, Teilnahme, Personal, Qualitätssicherung und der Zertifizierung zusammengestellt. Darüber hinaus berücksichtigen die Autorinnen auch den politischen, geopolitischen und kulturellen |
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Kontext, der die Entwicklungen im Bereich der Erwachsenenbildung mitprägt, sowie die wirtschaftliche Situation der Insel Zypern. Dieses Buch vermittelt einen schnellen Einstieg sowie eine gute Orientierung über das System der Erwachsenen- bzw. Weiterbildung in Zypern The volume offers a current stock-take of central areas of adult education in Cyprus. Maria Gravani and Alexandra Ioannidou have compiled large amounts of data and information on institutions, financing, offers, participation, personnel, quality assurance and certification. The authors furthermore take into account the political, geopolitical and cultural context which influences developments in adult education, as well as the economic situation of the island state Cyprus. This book offers a great starting point and good orientation for getting to know the Cypriotic system for adult and vocational further education. |
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