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Record Nr. |
UNINA9910132639103321 |
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Autore |
Carey John |
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Titolo |
When media are new : understanding the dynamics of new media adoption and use / / John Carey and Martin C.J. Elton |
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Pubbl/distr/stampa |
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Ann Arbor, Michigan : , : University of Michigan Press, , 2010 |
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ISBN |
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9780472900411 |
0472900412 |
9780472050857 |
0472050850 |
9780472070855 |
0472070851 |
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Descrizione fisica |
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1 online resource (351 pages) : illustrations |
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Collana |
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Disciplina |
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Soggetti |
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Digital media - Social aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references (pages 335-350) and index. |
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Nota di contenuto |
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Introduction -- Processes. Adoption of new media -- The fragility of forecasting -- Implementation -- User research -- Case studies. How new media affect television viewing -- Videophones and teleconferencing -- When online media were new : the missing chapter -- The long road to interactive television -- Satellite radio -- The integration of mobile phones into everyday life. |
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Sommario/riassunto |
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"The world of communication media has undergone massive changes since the mid-1980s. Along with the extraordinary progress in technological capability, it has experienced stunning decreases in costs; a revolutionary opening up of markets (a phenomenon exemplified by but not limited to the rise of the Internet); the advent of new business models; and a striking acceleration in the rate of change. These technological, regulatory, and economic changes have attracted the attention of a large number of researchers, from industry and academe, and given rise to a substantial body of research and data. Significantly less attention has been paid to the people who use new media--whose own rate of adoption and assimilation often lags notably behind the technologies themselves. When Media Are New addresses |
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