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1. |
Record Nr. |
UNINA9910132337003321 |
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Autore |
Tanner John F. |
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Titolo |
Analytics and dynamic customer strategy : big profits from big data / / John F. Tanner, Jr |
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Pubbl/distr/stampa |
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Hoboken, New Jersey : , : Wiley, , 2014 |
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ISBN |
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1-118-91976-9 |
1-118-91978-5 |
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Descrizione fisica |
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1 recurso electrónico (256 páginas) : ilustraciones |
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Disciplina |
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Soggetti |
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Big data |
Relaciones con los clientes |
Marketing relacional |
Datos masivos |
Libros electrónicos |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Title Page; Copyright; Contents; Foreword; Preface; Acknowledgments; Part One Big Data and Dynamic Customer Strategy; Chapter 1 Big Strategy for Big Data; Beyond the Hype; The Value of Accelerated Learning; Introducing Dynamic Customer Strategy; DCS Complements Design School; Barriers to Big Data and DCS; Summary; Notes; Chapter 2 Mapping Dynamic Customer Strategy; Theory as Strategy; Concepts; Relationships; Establishing Causality through Control; Conditions; Making the Model Operational; Target''s Behavioral Loyalty Model; Simple versus Complex Models; Summary; Notes |
Chapter 3 Operationalizing StrategyConceptual to Operational; Operational Definitions; From Strategy to Action; Microsoft''s DCS and Fail-Fast Mentality; Experiments and Decisions; Managing Decision Risk; Using Big Data Effectively; Summary; Notes; Part Two Big Data Strategy; Chapter 4 Creating a Big Data Strategy; Avoiding Data Traps; An Airline Falls into a Data Trap; Creating the Data Strategy; Summary; Notes; Chapter 5 Big Data Acquisition; Measurement Quality; The Truth and Big Data; Acquiring Big Data; Making Good Choices; The Special |
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Challenge of Salespeople; Summary; Notes |
Chapter 6 Streaming InsightThe Model Cycle; Applications of Statistical Models; Types of Data-Types of Analytics; Matching Data to Models; Summary; Chapter 7 Turning Models into Customers; Mac''s Avoids Mindless Discounting; Decision Mapping; Conversations and Big Data; Cascading Campaigns; Cascading Campaigns Accelerate Learning; Accelerating the Process with Multifactorial Experimental Design; Summary; Notes; Chapter 8 Big Data and Lots of Marketing Buzzwords; Customer Experience Management; Value and Performance; Performance, Value, and Propensity to Relate; Responsiveness |
Citibank MasterCard Responds at Market LevelTransparency; Community; Cabela''s Journey to Customer Experience; Summary; Notes; Chapter 9 Big Data Metrics for Big Performance; The Big Data of Metrics; Variation and Performance; Creating a Tolerance Range; Visualization; Creating the Right Metrics; Summary; Notes; Part Three Big Data Culture; Chapter 10 The Near-Simultaneous Adoption of Multiple Innovations; Building Absorptive Capacity; People, Process, and Tools; Managing the Change; Empowering Your Entrepreneurs; Konica-Minolta''s Awesome Results; One Result: Customer Knowledge Competence |
Global ImplementationNotes; Summary; Notes; Chapter 11 Leading (in) the Dynamic Customer Culture; Leadership, Big Data, and Dynamic Customer Strategy; Leadership and Culture; Movements; Exploiting Strategic Experimentation; Big Data, Big Decisions, Big Results; Afterword; Additional Readings; About the Author; Index; EULA |
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Sommario/riassunto |
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Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be |
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2. |
Record Nr. |
UNINA9910784184003321 |
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Autore |
Moffitt John F. |
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Titolo |
Inspiration: Bacchus and the Cultural History of a Creation Myth / / John F. Moffitt |
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Pubbl/distr/stampa |
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Leiden; ; Boston : , : BRILL, , 2005 |
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ISBN |
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1-280-86766-3 |
9786610867660 |
1-4294-5276-5 |
90-474-0702-4 |
1-4337-0685-7 |
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Descrizione fisica |
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1 online resource (426 p.) |
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Collana |
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Philosophy of History and Culture ; ; 22 |
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Disciplina |
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Soggetti |
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Creation (Literary, artistic, etc - History |
Inspiration - History |
Inspiration |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Dedication & Epigraphs -- List of Illustrations -- Introduction: A Personification of "Inspiration" -- PART I. "INSPIRATION": ANCIENT DIONYSUS TO THE HUMANISTS' BACCHUS -- 1. The Modern Condition of "Inspiration" -- 2. Michelangelo's Bacchus as a Historical Metaphor -- 3. The Classical Sources of "Inspiration" -- 4. Post-Classical and Christian "Inspiration" -- 5. The Neoplatonic Bacchus of the Renaissance -- 6. The Emblematic Bacchus and "Inspired" Art-Making -- PART II. "INSPIRATION" FOR THE NEO-DIONYSIAC MODERNISTS -- 7. Post-Renaissance "Inspiration," from the Enlightenment to the Romantics -- 8. A Dionysus Reborn for the Symbolist Era -- 9. Dionysiac Ecstasy and Modernist Art-Worship -- 10. Surrealist Dionysian Myth and Gestural Performance Art -- 11. The Inspired Shaman-Artist: The Case of Joseph Beuys -- 12. Something Like a Post-Modernist Finale -- Illustrations -- Bibliography -- Index. |
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Sommario/riassunto |
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The purpose of this book is to reveal the antique pedigree of a now commonplace term, "Inspiration," an essential creation-myth now propelling notions of "self-expression" in modern art-making. |
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Knowledge of the ancient sources of such supposedly "modernist" fixations will make a significant contribution to historical-cultural thinking, particularly by showing in detail the facts of an unrecognized evolutionary continuity. In order to personify "Inspiration," this study initially focuses upon Michelangelo's Bacchus of 1496, so revealing now-forgotten meanings once typically to be attached in a generic way to any "Bacchus." Then it demonstrates how these "Dionysiac" concepts arose in ancient Greece. Later developments--particularly from the Middle Ages through the Renaissance--are traced here for the first time. Due to further modifications by Friedrich Nietzsche, Dionysiac "expressionism" eventually became a staple of modern art theory and practice. |
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