| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910817517203321 |
|
|
Autore |
Li Cong |
|
|
Titolo |
Effective advertising strategies for your business / / Cong Li |
|
|
|
|
|
Pubbl/distr/stampa |
|
|
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[First edition.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (134 p.) |
|
|
|
|
|
|
Collana |
|
Marketing strategy collection, , 2150-9662 |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Target marketing |
Advertising |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Part of: 2014 digital library. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references (pages 109-120) and index. |
|
|
|
|
|
|
Nota di contenuto |
|
1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
As the media landscape has evolved over the past few years, especially with the emergence of interactive media and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized advertising approaches, empowered by the Internet technologies. Although a few high-technology companies--such as Google, Facebook, and Amazon--are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. The problem is that many companies don't know what strategy is the best for their business. The purpose of this book is to describe in detail and discuss the pros and cons of each of the three fundamental strategies of advertising: standardized, targeted, and individualized. The importance |
|
|
|
|
|
|
|
|
|
|
|
|
|
of collecting consumer insights and incorporating those insights into advertising messages will be highlighted. No single strategy is absolutely more effective than the others; however, here you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers. |
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910131565503321 |
|
|
Autore |
Jalbert Lizette |
|
|
Titolo |
Introduction : néo-conservatisme et défi démocratique / / Lizette Jalbert, Laurent Lepage |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Chicoutimi : , : J.-M. Tremblay, , 2004 |
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Descrizione fisica |
|
|
|
|
|
|
Collana |
|
Classiques des sciences sociales |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references. |
|
|
|
|
|
|
Nota di contenuto |
|
Table des matières -- Présentation. par Lizette Jalbert -- Présentation du livre, l'Éditeur -- Lizette Jalbert et Laurent Lepage, "Introduction: Néo-conservatisme et défi démocratique" (Texte téléchargeable !) -- I. LECTURES DU NÉO-CONSERVATISME -- - Chantal Mouffe [London University], "L'offensive du néo-conservatisme contre la démocratie" (Texte téléchargeable !) -- - Mario Bunge [McGill University], "Considérations d'un philosophe sur l'économique du néo-conservatisme (néo-libéralisme)" -- - Gilbert Renaud [Université de Montréal], "Néo-conservatisme et socialité ou le « néo-social » et le « post-social »" (Texte téléchargeable !) -- - Bertram Gross et Kusura Singh [Saint Mary's College of California], "La « nouvelle droite » des années 1980" -- II. NOUVELLES POLITIQUES ÉCONOMIQUES -- - Christian Deblock et Jean-Jacques Gislain [UQAM], "La politique canadienne : quelle maîtrise du développement en économie ouverte" (Texte téléchargeable !) -- - Bertrand Bellon [Université de Paris Nord], "Les mille politiques industrielles de Ronald Reagan" -- - Jeanne Kirk Laux [Université d'Ottawa], "Virage du capitalisme d'État au Canada" -- |
|
|
|
|
|
|
|
|
|
|
III. RESTRUCTURATION DE LA POLITIQUE SOCIALE -- - Frédéric Lesemann [Université de Montréal], "La restructuration de la politique sociale : la situation aux États-Unis" -- - Francine Dansereau [INRS-urbanisation], "Les politiques urbaines et la gestion de l'habitat" (Texte téléchargeable !) -- - Louise Vandelac [Université de Montréal], "À droite, toutes ! ou l'impact « des droites » sur le féminisme et les rapports de sexes" (Texte téléchargeable !) -- IV. STRATÉGIES D'OPPOSITION AU NÉO-CONSERVATISME -- - Ralph Miliband [Brandeis University] (décédé), "L'État dans le contexte de la crise : les atteintes aux droits sociaux et civiques" -- - Leo Panitch [York University, Toronto], "Les attaques de l'État contre les droits des travailleurs" (Texte téléchargeable !) -- - Hugo Radice [Leeds University, London], "Le thatchérisme et ses alternatives : quel est l'avenir du capitalisme britannique ?". |
|
|
|
|
|
| |