1.

Record Nr.

UNINA9910765506903321

Autore

Josten Stefan Dietrich

Titolo

Staatsverschuldung, intertemporale Allokation und Wirtschaftswachstum

Pubbl/distr/stampa

Bern, : Peter Lang International Academic Publishers, 2018

ISBN

9783631370612

Descrizione fisica

1 online resource (391)

Soggetti

Economic theory & philosophy

Economic growth

Political economy

Lingua di pubblicazione

Tedesco

Formato

Materiale a stampa

Livello bibliografico

Monografia

Sommario/riassunto

Staatsverschuldung ist eines der zentralen finanzpolitischen Themen der Gegenwart. Ziel der Arbeit ist es, die im Rahmen der «Neuen Wachstumstheorie» vollzogenen modellkonzeptionellen Entwicklungen für die finanztheoretische Analyse dieses Themas fruchtbar zu machen. Dazu wird die existierende Literatur um drei Modelltypen endogenen Wachstums bei überlappender Generationenstruktur erweitert. In diesen verringert eine höhere Staatsschuld nicht nur das Niveau, sondern auch die Wachstumsrate des langfristigen Gleichgewichts einer Volkswirtschaft. Da sie damit die Wohlfahrt zukünftiger Generationen beeinträchtigt, kann Staatsverschuldung in Modellen endogenen Wachstums nicht zu einer Verbesserung der intertemporalen Allokationseffizienz beitragen.



2.

Record Nr.

UNINA9910131531603321

Autore

Chorianopoulos Antonios

Titolo

Effective CRM using predictive analytics / / Antonios Chorianopoulos

Pubbl/distr/stampa

West Sussex, England : , : Wiley, , 2016

©2016

ISBN

1-119-01157-4

1-119-01158-2

1-119-01156-6

Descrizione fisica

1 online resource (390 p.)

Collana

THEi Wiley ebooks

Disciplina

658.8/12

Soggetti

Customer relations - Management - Data processing

Data mining

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Title Page; Copyright Page; Contents; Preface; Acknowledgments; Chapter 1 An overview of data mining: The applications, the methodology, the algorithms, and the data; 1.1 The applications; 1.2 The methodology; 1.3 The algorithms; 1.3.1 Supervised models; 1.3.1.1 Classification models; 1.3.1.2 Estimation (regression) models; 1.3.1.3 Feature selection (field screening); 1.3.2 Unsupervised models; 1.3.2.1 Cluster models; 1.3.2.2 Association (affinity) and sequence models; 1.3.2.3 Dimensionality reduction models; 1.3.2.4 Record screening models; 1.4 The data; 1.4.1 The mining datamart

1.4.2 The required data per industry 1.4.3 The customer "signature": from the mining datamart to the enriched, marketing reference table; 1.5 Summary; Part I The Methodology; Chapter 2 Classification modeling methodology; 2.1 An overview of the methodology for classification modeling; 2.2 Business understanding and design of the process; 2.2.1 Definition of the business objective; 2.2.2 Definition of the mining approach and of the data model; 2.2.3 Design of the modeling process; 2.2.3.1 Defining the modeling population; 2.2.3.2 Determining the modeling (analysis) level

2.2.3.3 Definition of the target event and population 2.2.3.4 Deciding on time frames; 2.3 Data understanding, preparation, and enrichment;



2.3.1 Investigation of data sources; 2.3.2 Selecting the data sources to be used; 2.3.3 Data integration and aggregation; 2.3.4 Data exploration, validation, and cleaning; 2.3.5 Data transformations and enrichment; 2.3.6 Applying a validation technique; 2.3.6.1 Split or Holdout validation; 2.3.6.2 Cross or n-fold validation; 2.3.6.3 Bootstrap validation; 2.3.7 Dealing with imbalanced and rare outcomes; 2.3.7.1 Balancing; 2.3.7.2 Applying class weights

2.4 Classification modeling 2.4.1 Trying different models and parameter settings; 2.4.2 Combining models; 2.4.2.1 Bagging; 2.4.2.2 Boosting; 2.4.2.3 Random Forests; 2.5 Model evaluation; 2.5.1 Thorough evaluation of the model accuracy; 2.5.1.1 Accuracy measures and confusion matrices; 2.5.1.2 Gains, Response, and Lift charts; 2.5.1.3 ROC curve; 2.5.1.4 Profit/ROI charts; 2.5.2 Evaluating a deployed model with test-control groups; 2.6 Model deployment; 2.6.1 Scoring customers to roll the marketing campaign; 2.6.1.1 Building propensity segments

2.6.2 Designing a deployment procedure and disseminating the results 2.7 Using classification models in direct marketing campaigns; 2.8 Acquisition modeling; 2.8.1.1 Pilot campaign; 2.8.1.2 Profiling of high-value customers; 2.9 Cross-selling modeling; 2.9.1.1 Pilot campaign; 2.9.1.2 Product uptake; 2.9.1.3 Profiling of owners; 2.10 Offer optimization with next best product campaigns; 2.11 Deep-selling modeling; 2.11.1.1 Pilot campaign; 2.11.1.2 Usage increase; 2.11.1.3 Profiling of customers with heavy product usage; 2.12 Up-selling modeling; 2.12.1.1 Pilot campaign; 2.12.1.2 Product upgrade

2.12.1.3 Profiling of "premium" product owners