1.

Record Nr.

UNINA9910131514403321

Autore

Struhl Steven M.

Titolo

Practical text analytics : interpreting text and unstructured data for business intelligence / / Steven Struhl

Pubbl/distr/stampa

London, England ; ; Philadelphia, Pennsylvania ; ; New Delhi, India : , : Kogan Page, , 2015

©2015

ISBN

9780749474027

0-7494-7402-5

0-7494-7401-7

Descrizione fisica

1 online resource (272 p.)

Collana

Marketing Science Series

Classificazione

BUS043060COM021030BUS043000

Disciplina

658.4/72

Soggetti

Marketing - Data processing

Big data

Business intelligence

Marketing research

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Machine generated contents note: Preface01 Who should read this book? -- Who should read this book -- Where we find text -- Sense and sensibility in thinking about text -- A few places we will not be going -- Where we will be going from here -- Summary -- References02 Getting ready: capturing, sorting, sifting, stemming and matching -- What we need to do with text -- Ways of corralling words -- Summary -- References03 In pictures: word clouds, wordles and beyond -- Getting words into a picture -- The many types of pictures and their uses -- Clustering words -- Applications, uses and cautions -- Summary -- References04 Putting text together: clustering documents using words -- Where we have been and moving on to documents -- Clustering and classifying documents -- Clustering documents -- Document classification -- Summary -- References05 In the mood for sentiment (and counting) -- Basics of sentiment and counting -- Counting words -- Understanding sentiment -- Summary -- References06 Predictive models 1: having words with regressions --



Understanding predictive models -- Starting from the basics with regression -- Rules of the road for regression -- Divergent roads: regression aims and regression uses -- Practical examples -- Summary -- References07 Predictive models 2: classifications that grow on trees -- Classification trees: understanding an amazing analytical method -- Seeing how trees work, step by step -- CHAID and CART (and CRT, C&RT, QUEST, J48 and others) -- Summary: applications and cautions -- References08 Predictive models 3: all in the family with Bayes Nets -- What are Bayes Nets and how do they compare with other methods? -- Our first example: Bayes Nets linking survey questions and behaviour -- Using a Bayes Net with text -- Bayes Net software: welcome to the thicket -- Summary, conclusions and cautions -- References09 Looking forward and back -- Where we may be going -- What role does text analytics play? -- Summing up: where we have been -- Software and you -- In conclusion -- References Glossary -- Index .

Sommario/riassunto

Bridging the gap between the marketer who must put text analytics to use and the increasingly rarefied community of data analysis experts, Practical Text Analytics is an accessible guide to the many remarkable advances in text analytics that specialists are discussing among themselves. Instead of being a resource for programmers, a book on theory or an introduction on how to use advanced statistical programs, this daily reference resource cuts through the profusion of jargon, evaluating the strengths and weaknesses of various methods and serving as a guide to what is credible in this fast-movi



2.

Record Nr.

UNINA9910822380203321

Titolo

New materials I : advanced fossil fuel energy technologies, hydrogen production and storage, fuel cells, electrochemical energy storage systems : proceedings of the 5th Forum on New Materials, part of CIMTEC 2010-12th International Ceramics Congress and 5th Forum on New Materials, Montecatini Terme, Italy, June 13-18, 2010 / / edited by Pietro Vincenzini, World Academy of Ceramics and National Research Council, Italy ; co-edited by Cynthia Powell, DOE-NETL, USA [and three others]

Pubbl/distr/stampa

Stafa-Zurich, Switzerland : , : Trans Tech Publications on behalf of Techna Group, Faenza, Italy, , [2010]

©2010

ISBN

3-03813-429-5

Descrizione fisica

1 online resource (364 p.)

Collana

Advances in science and technology, , 1661-819X ; ; volume 72

Altri autori (Persone)

VincenziniP. <1939->

PowellCynthia

Disciplina

364

Soggetti

Fuel

Power resources

Fossil fuels

Fuel cells

Energy storage

Hydrogen as fuel

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

"Part A,  including Symposium FA-- Materials for Advanced Fossil Fuel Energy Technologies, Symposium FB-- Materials in Hydrogen Production and Storage, Symposium FC-- Fuel cells: Materials and Technology Challenges, Symposium FD-- Materials in Electrochemical Storage Systems."

Nota di bibliografia

Includes bibliographical references and indexes.

Nota di contenuto

section I. Materials for advanced fossil fuel energy technologies -- section II. Materials in hydrogen production and storage -- section III. Fuel cells : materials and technology challenges -- section IV. Materials in electrochemical energy storage systems.

Sommario/riassunto

The 49 peer-reviewed papers collected here together offer a plenitude



of up-to-date information on ""Advanced Fossil Fuel Energy Technologies, Hydrogen Production and Storage, Fuel Cells, Electrochemical Energy Storage Systems"". The papers are conveniently arranged into MATERIALS FOR ADVANCED FOSSIL FUEL ENERGY TECHNOLOGIES, MATERIALS IN HYDROGEN PRODUCTION AND STORAGE, Hydrogen Production, Hydrogen Storage, FUEL CELLS: MATERIALS AND TECHNOLOGY CHALLENGES, MATERIALS IN ELECTROCHEMICAL ENERGY STORAGE SYSTEMS. This special volume has also been published online in the series, ""Advances in Scien