Practical text analytics : interpreting text and unstructured data for business intelligence / / Steven Struhl

• Record Nr.: UNINA9910131514403321
• Autore: Struhl Steven M.
• Pubbl/distr/stampa: London, England ; ; Philadelphia, Pennsylvania ; ; New Delhi, India : , : Kogan Page, , 2015; ©2015
• ISBN: 9780749474027; 0-7494-7402-5; 0-7494-7401-7
• Descrizione fisica: 1 online resource (272 p.)
• Collana: Marketing Science Series
• Classificazione: BUS043060COM021030BUS043000
• Disciplina: 658.4/72
• Soggetti: Marketing - Data processing; Big data; Business intelligence; Marketing research
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Machine generated contents note: Preface01 Who should read this book? -- Who should read this book -- Where we find text -- Sense and sensibility in thinking about text -- A few places we will not be going -- Where we will be going from here -- Summary -- References02 Getting ready: capturing, sorting, sifting, stemming and matching -- What we need to do with text -- Ways of corralling words -- Summary -- References03 In pictures: word clouds, wordles and beyond -- Getting words into a picture -- The many types of pictures and their uses -- Clustering words -- Applications, uses and cautions -- Summary -- References04 Putting text together: clustering documents using words -- Where we have been and moving on to documents -- Clustering and classifying documents -- Clustering documents -- Document classification -- Summary -- References05 In the mood for sentiment (and counting) -- Basics of sentiment and counting -- Counting words -- Understanding sentiment -- Summary -- References06 Predictive models 1: having words with regressions -- ; Understanding predictive models -- Starting from the basics with regression -- Rules of the road for regression -- Divergent roads: regression aims and regression uses -- Practical examples -- Summary -- References07 Predictive models 2: classifications that grow on trees -- Classification trees: understanding an amazing analytical method -- Seeing how trees work, step by step -- CHAID and CART (and CRT, C&RT, QUEST, J48 and others) -- Summary: applications and cautions -- References08 Predictive models 3: all in the family with Bayes Nets -- What are Bayes Nets and how do they compare with other methods? -- Our first example: Bayes Nets linking survey questions and behaviour -- Using a Bayes Net with text -- Bayes Net software: welcome to the thicket -- Summary, conclusions and cautions -- References09 Looking forward and back -- Where we may be going -- What role does text analytics play? -- Summing up: where we have been -- Software and you -- In conclusion -- References Glossary -- Index .
• Sommario/riassunto: Bridging the gap between the marketer who must put text analytics to use and the increasingly rarefied community of data analysis experts, Practical Text Analytics is an accessible guide to the many remarkable advances in text analytics that specialists are discussing among themselves. Instead of being a resource for programmers, a book on theory or an introduction on how to use advanced statistical programs, this daily reference resource cuts through the profusion of jargon, evaluating the strengths and weaknesses of various methods and serving as a guide to what is credible in this fast-movi

Deep time dreaming [[electronic resource] ] : uncovering ancient Australia / / Billy Griffiths

• Record Nr.: UNINA9910795203803321
• Autore: Griffiths Billy
• Pubbl/distr/stampa: Carlton, Victoria : , : Black Inc., , 2018; ©2018
• ISBN: 1-74382-038-0
• Descrizione fisica: 1 online resource (273 pages) : illustrations, photographs
• Disciplina: 994.0049915
• Soggetti: Aboriginal Australians - History; Aboriginal Australians - Ethnic identity; Aboriginal Australians - Antiquities; Archaeology - Australia; Australia History To 1788; Australia Antiquities
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di contenuto: Introduction: the old world -- Explorers in an ancient land : John Mulvaney at Fromm's Landing -- Haunted country : Isabel McBryde in New England -- Before it is too late, 1962 -- The first Tasmanians : Rhys Jones at Rocky Cape -- Tracks in the desert : Richard and Betsy Gould at Puntutjarpa -- A desiccated Garden of Eden : Jim Bowler at Lake Mungo -- Eaglehawk and Crow, 1974 -- Landscapes of the mind : Carmel Schire and Betty Meehan in Arnhem Land -- Marking country : Lesley Maynard and 'the Bob Edwards' style -- 'You have entered Aboriginal land' : the Franklin River campaign and the fight for Kutikina -- Australians to 1988 -- A social history of the Holocene : Sylvia Hallam, Harry Lourandos and the archaeology of documents -- Hunting the Pleistocene : the history and politics of Jinmium and Madjedbebe -- Epilogue : Australia's classical culture.
• Sommario/riassunto: People would have known about Australia before they saw it. Smoke billowing above the sea spoke of a land that lay beyond the horizon. A dense cloud of migrating birds may have pointed the way. But the first Australians were voyaging into the unknown. Soon after Billy Griffiths ; joins his first archaeological dig as camp manager and cook, he is hooked. Equipped with a historian's inquiring mind, he embarks on a journey through time, seeking to understand the extraordinary deep history of the Australian continent. Deep Time Dreaming is the passionate product of that journey. It investigates a twin revolution: the reassertion of Aboriginal identity in the second half of the twentieth century, and the uncovering of the traces of ancient Australia. It explores what it means to live in a place of great antiquity, with its complex questions of ownership and belonging. It is about a slow shift in national consciousness: the deep time dreaming that has changed the way many of us relate to this continent and its enduring, dynamic human history. Billy Griffiths is the author of The China Breakthrough and co-editor with Mike Smith of The Australian Archaeologist's Book of Quotations. He is a research fellow at the Alfred Deakin Institute for Citizenship and Globalisation.