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1. |
Record Nr. |
UNIPARTHENOPE000022028 |
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Autore |
Lanza, Alessandro |
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Titolo |
Lo sviluppo sostenibile / Alessandro Lanza |
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Pubbl/distr/stampa |
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Bologna : Il Mulino, 1997 |
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ISBN |
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Descrizione fisica |
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Collana |
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Disciplina |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Compl. del tit. in cop.: Risorse naturali e popolazione, consumi e crescita economica: soddisfare i nostri bisogni senza compromettere la vita delle generazioni future |
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2. |
Record Nr. |
UNINA990009210300403321 |
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Autore |
Gislimberti, Tiziana |
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Titolo |
Mappe della memoria : l'ultima generazione tedesco-orientale racconta / Tiziana Gislimberti |
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Pubbl/distr/stampa |
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Milano : Mimesis Edizioni, 2009 |
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ISBN |
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Descrizione fisica |
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Collana |
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Disciplina |
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Locazione |
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Collocazione |
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943.108 GIS 1 |
943.108 GIS 1 BIS |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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3. |
Record Nr. |
UNINA9910450742403321 |
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Titolo |
Consumer empowerment [[electronic resource] /] / guest editor: Len Tui Wright |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2006 |
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ISBN |
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1-280-70554-X |
9786610705542 |
1-84663-097-5 |
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Descrizione fisica |
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1 online resource (236 p.) |
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Collana |
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European Journal of Marketing ; ; 40, no. 9/10 |
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Altri autori (Persone) |
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Soggetti |
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Consumer behavior |
Consumers - Research |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Acknowledgement to referees; Enhancing consumer empowerment; The internet, consumer empowerment and marketing strategies; Mapping consumer power: an integrative framework for marketing and consumer research; The internet, information and empowerment; Assumed empowerment: consuming professional services in the knowledge economy; Consumer empowerment: a Foucauldian interpretation; Self-empowerment and consumption; Consumption as voting: an exploration of consumer empowerment |
Customer empowerment and relationship outcomes in healthcare consultationsBrand community of convenience products: new forms of customer empowerment – the case "my Nutella The Community"; The evolution of the empowered consumer; "Mothers of invention": maternal empowerment and convenience consumption; Book reviews; |
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Sommario/riassunto |
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Guest Editor Len Tiu Wright's definition of consumer empowerment in marketing is: "A mental state usually accompanied by a physical act which enables a consumer or a group of consumers to put into effect their own choices through demonstrating their needs, wants and demands in their decision-making with other individuals or |
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organizational bodies in the marketplace." Through this e-book, which has received contributions from Australia, Canada, Italy, Portugal, UK and the USA, it is broadly argued that empowerment means consumers will become less passive in accepting whatever is offered by emplo |
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