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1. |
Record Nr. |
UNINA990008761610403321 |
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Autore |
Istat |
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Titolo |
Avellino / Istituto centrale di statistica |
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Pubbl/distr/stampa |
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Descrizione fisica |
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Locazione |
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Collocazione |
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Istat Cens.P. 1991 1(64) |
314.5721 IST 1 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910971621303321 |
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Autore |
Potter Robert F |
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Titolo |
Psychophysiological measurement and meaning : cognitive and emotional processing of media / / Robert F. Potter, Paul D. Bolls |
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Pubbl/distr/stampa |
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New York ; ; London, : Routledge, 2012 |
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ISBN |
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1-136-58910-4 |
1-136-58911-2 |
0-203-18102-6 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (306 p.) |
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Collana |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Mass media - Psychological aspects |
Communication - Psychological aspects |
Psychophysiology - Research |
Psychometrics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Front Cover; Psychophysiological Measurement and Meaning; Copyright Page; Contents; Foreword; Preface; Acknowledgments; 1. Psychophysiology in the context of media processes and effects research; A brief history of media effects research; Early research-the impact of film content; Behaviorism's strong influence; Early behaviorist communication research; Opening the black box-the information processing approach; The second debut of physiology in media research; The third time's a charm: psychophysiological approaches to media |
2. Psychophysiology: theoretical assumptions anda history of the fieldBasic assumptions of psychophysiology; 1. The brain is embodied; 2. The work of the brain and the body happens over time; 3. The subtractive method applies to analyzing physiological systems; 4. The body's primary job is to keep itself alive; 5. Cognitive processes can be inferred from bodily reactions; 6. Psychophysiological measures are monstrosities; Psychophysiology: a field with a long legacy; Benefits and drawbacks of psychophysiology; 3. Key terms and concepts in psychophysiology |
Tracing the basics of the signal chain from body to computerElectrodes and leads; Photoplethysmographs; Electrode cables and bioamplifiers; Filtering; AD/DA boards; Psychophysiological signal vocabulary; Tonic and phasic responses; Change scores; Habituation and sensitization; Summary; 4. Psychophysiological measures of cognitiveprocessing of media; Conceptualizing cognitive processing of mediated content; The limited capacity model of motivated, mediated, message processing; Cardiac activity: a physiological measure of cognitive processing; Psychological meaning of heart rate |
Basic anatomy and physiology of the cardiac systemRecording the ECG in the media research lab; Equipment and technical procedures for recording the ECG; Analysis of cardiac activity data; Examples of research using heart rate to study cognitive processing of media; EEG: a measure of cortical activity underlying cognitive processing of media; Psychological meaning of EEG; Recording the EEG signal; Examples of research using EEG to study cognitive processing of media; Summary; 5. Psychophysiological measures of emotionalprocessing of media; The nature of human emotion |
Mind/body interaction in emotionArousal and valence as superordinate dimensions of emotion; Skin conductance: an electrodermal measure of arousal; Psychological meaning of skin conductance; Measuring skin conductance in the media research lab; Skin conductance recording equipment and supplies; Skin conductance electrode placement; Analysis of skin conductance data; Examples of the use of skin conductance in media research; Facial EMG: a measure of emotional valence; Psychological meaning of facial EMG; Specific facial muscle activation as an index of emotional valence |
Recording the facial EMG signal |
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Sommario/riassunto |
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"This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as |
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the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research."--Publisher's description. |
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3. |
Record Nr. |
UNINA9910158783103321 |
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Autore |
De Tingo Geoffrey C. |
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Titolo |
aEisenhower's pursuit of strategy : the importance of understanding the influence of leadership styles on strategic decision makers / / Geoffrey C. De Tingo |
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Pubbl/distr/stampa |
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[Place of publication not identified] : , : Pickle Partners Publishing, , 2013 |
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©2015 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (64 pages) |
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Disciplina |
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Soggetti |
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United States Foreign relations 1953-1961 |
Suez Canal (Egypt) Strategic aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references. |
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Sommario/riassunto |
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Eisenhower preferred to build consensus for his military and national strategies by using multiple communication techniques to convey his intent. If consensus was not achieved, though, and his intent was not carried out he would aggressively move to eliminate the source of friction. This monograph will analyze four case studies to demonstrate that it is critically important for subordinates and peers to understand the influence of leadership styles on strategic decision makers. It will also argue that the consequences for not understanding strategic decision makers can mean the difference between individual, organizational or national success or failure.The four case studies will |
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highlight the leadership styles that Eisenhower used when he pursued a strategy and how those leadership styles influenced his decision-making. The first case study is Eisenhower's fight to control Allied strategic bombers to support Operation Overlord in 1944. Second is his fight to develop, implement and defend his New Look National Security Strategy in 1953. Third is how Eisenhower defended his administration's Middle East foreign policy and finally his strategy to seek a peaceful solution to the Suez Canal Crisis of 1956. |
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