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1. |
Record Nr. |
UNINA990006877800403321 |
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Titolo |
ANNALI dell'economia italiana. 1953-1958 |
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Pubbl/distr/stampa |
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Locazione |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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2. |
Record Nr. |
UNINA9911046697903321 |
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Autore |
García García Francisco |
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Titolo |
Creatividad en la Narrativa Publicitaria : Estrategia, Contenidos y Discursos |
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Pubbl/distr/stampa |
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Madrid : , : Dykinson, S.L., , 2024 |
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©2024 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (226 pages) |
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Altri autori (Persone) |
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Tur ViñesVictoria |
Rodrigo MartínLuis |
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Disciplina |
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Soggetti |
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Marketing Estratégico |
Mercadeo |
Publicidad |
Libros electrónicos. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Incluye epílogo. |
Incluye índice. |
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Sommario/riassunto |
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This book explores the role of narrative creativity in advertising, |
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drawing from contributions by faculty from various Spanish universities. It serves as a sequel to a previous volume, focusing on the integration of storytelling and creativity in advertising. The book is divided into three thematic areas: the transition from narrative to creativity in advertising, the emotional and social impact of content, and advertising strategies using creative tactics and formats. The work is a collaborative effort of 25 authors from 14 universities, and it has been peer-reviewed, receiving endorsement from the Spanish Association of Communication Research. It is designed to provide insights for both professional practice and educational purposes, with a diverse range of perspectives on narrative and creative strategies in advertising. |
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