1.

Record Nr.

UNINA990005931200403321

Autore

Massari, Eduardo

Titolo

Di una concezione unitaria del diritto penale / EDUARDO MASSARI

Pubbl/distr/stampa

Roma : Saansano, 1911

Descrizione fisica

10 p. ; 22 cm

Disciplina

345

Locazione

FGBC

Collocazione

MASSARI BUSTA 19

(38)

Lingua di pubblicazione

Non definito

Formato

Materiale a stampa

Livello bibliografico

Monografia

2.

Record Nr.

UNINA990009602690403321

Autore

Schmid, Bruno

Titolo

Die Gerichtsherrschaft Maur : Dissertation ... zur Erlangung der Wurde eines Doktors

Pubbl/distr/stampa

Zurich : Leemann, 1963

Descrizione fisica

330 p. : ill. ; in 8°

Disciplina

340.09

Locazione

FGBC

Collocazione

DISSERTAZ. A 370

Lingua di pubblicazione

Tedesco

Formato

Materiale a stampa

Livello bibliografico

Monografia



3.

Record Nr.

UNINA9910438248803321

Autore

Funk Tom <1965->

Titolo

Advanced social media marketing : how to lead, launch, and manage a successful social media program / / Tom Funk

Pubbl/distr/stampa

Berkeley, CA : , : Apress : , : Imprint : Apress, , 2013

ISBN

9781430244080

1430244089

Descrizione fisica

1 online resource (246 p.)

Disciplina

658.872

Soggetti

Social media - Marketing

Internet marketing

Social marketing

Marketing - Management

Business and Management, general

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

"A Professional's Guide"--Cover.

Includes index.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

The business case -- Best practices -- The platforms -- Advertising and promotion -- Facebook advertising -- Advertising on Twitter and other networks -- Operations -- Measuring success -- Advanced social media campaigns -- Power up your platform -- Bringing it all together.

Sommario/riassunto

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success.  Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program.   Advanced Social Media



Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up.    The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.  .