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1. |
Record Nr. |
UNINA990005724470403321 |
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Autore |
Jashemski, Wilhelmina Mary Feemster |
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Titolo |
The gardens of Pompeii : Herculaneum and the villas destroyed by Vesuvius / Willhelmina F. Jashemski ; photographs, drawings and plans Stanley A. Jashemski |
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Pubbl/distr/stampa |
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New Rochelle : Caratzas Brothers, 1979 |
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ISBN |
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Descrizione fisica |
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Disciplina |
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Locazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNISA990001734600203316 |
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Autore |
CASTAGNO, Paul C. |
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Titolo |
The Early commedia dell'arte 1550-1621 : the Mannerist Context / Paul C. Castagno |
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Pubbl/distr/stampa |
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New York : Peter Lang, 1994 |
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ISBN |
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Descrizione fisica |
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Collana |
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American University Studies ; 13 |
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Disciplina |
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Soggetti |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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3. |
Record Nr. |
UNINA9910522944903321 |
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Titolo |
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing / / edited by Tereza Semerádová, Petr Weinlich |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 |
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ISBN |
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Edizione |
[1st ed. 2022.] |
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Descrizione fisica |
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1 online resource (247 pages) |
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Collana |
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Contributions to Management Science, , 2197-716X |
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Disciplina |
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Soggetti |
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Telemarketing |
Internet marketing |
Electronic commerce |
Strategic planning |
Leadership |
Digital Marketing |
e-Commerce and e-Business |
Business Strategy and Leadership |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online Recommendations -- 7. The Relationship Between Product Placement and Shopping Intentions on Instagram -- 8. Product Endorssment by Opinion Leaders – the Case of Youtube Community. |
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Sommario/riassunto |
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The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing |
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competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs. |
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