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1. |
Record Nr. |
UNINA990004266550403321 |
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Titolo |
Complex structures : a functionalist perspective / edited by Betty Devriendt, Louis Goossens, Johan van der Auwera |
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Pubbl/distr/stampa |
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Berlin ; New York : Mouton de Gruyter, 1996 |
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ISBN |
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Descrizione fisica |
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Collana |
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Functional grammar series ; 17 |
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Locazione |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910785466503321 |
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Autore |
Eicker Daniel Julius |
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Titolo |
Brand communities [[electronic resource] ] : Lösing für eine effektivere Markenkommunikation / / Daniel Julius Eicker |
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Pubbl/distr/stampa |
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Hamburg, : Druck Diplomica, 2008 |
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ISBN |
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Descrizione fisica |
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1 online resource (67 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Brand name products |
Branding (Marketing) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Brand Communities; Inhaltsverzeichnis; Abbildungsverzeichnis; 1 Einleitung; 2 Wirkung von Brand Communities auf die Markenstärke; 3 Implikationen für das Management von Brand Communities; 4 |
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Schlussbetrachtung; Literaturverzeichnis |
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Sommario/riassunto |
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HauptbeschreibungDie Studie ""Brand Communities und Markenstärke"" befasst sich mit einem relevanten und interessanten Bereich des Markenmanagements. In Zeiten des zunehmenden Rechtfertigungsdrucks für Marketingaufwendungen sind akademische Forschung und unternehmerische Praxis auf der Suche nach geeigneten Steuerungsgrößen und Kennzahlen, die den Nutzen von Marketingbudgets abbilden. Im Blickpunkt steht dabei insbesondere der Markenwert. An diesem Punkt setzt die vorliegende Diplomarbeit an und untersucht das Instrument ""Brand Community"" hinsichtlich des Einflusses auf die Marken |
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3. |
Record Nr. |
UNINA9910799941703321 |
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Autore |
Smith Philip <1983-> |
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Titolo |
Shakespeare in Singapore : performance, education, and culture / / Philip Smith |
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Pubbl/distr/stampa |
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Abingdon, Oxon ; ; New York, NY : , : Routledge, , 2020 |
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©2020 |
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ISBN |
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0-429-77211-4 |
0-429-43015-9 |
0-429-77212-2 |
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Descrizione fisica |
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1 online resource (217 pages) |
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Collana |
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Routledge advances in theatre and performance studies |
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Disciplina |
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Soggetti |
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Theater - Singapore - History |
Arts - Singapore - History |
DRAMA / Asian |
DRAMA / Shakespeare |
Singapore Civilization English influences |
Singapore Intellectual life |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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List of Illustrations Acknowledgments Introduction Part 1: A Taste of |
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Home -- 1819 to 1900 Part 2: 'A great and perceptive love' -- 1900 to 1942 Part 3: Shakespeare in the Final Days of British Rule -- 1942 to 1963 Part 4: Playing Balthazar -- 1963 to 1980 Part 5: 'Not pukka' -- 1980 to 1990 Part 6: 'If I profane with my unworthiest hand' -- 1990 to 2000 Part 7: 'To shake the head, relent, and sigh' -- 2001 to 2019 ...and exits Bibliography Index. |
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Sommario/riassunto |
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Shakespeare in Singapore provides the first detailed and sustained study of the role of Shakespeare in Singaporean theatre, education, and culture. This book tracks the role and development of Shakespeare in education from the founding of modern Singapore to the present day, drawing on sources such as government and school records, the entire span of Singapore's newspaper archives, playbills, interviews with educators and theatre professionals, and existing academic sources. By uniting the critical interest in Singaporean theatre with the substantial body of scholarship that concerns global Shakespeare, the author overs a broad, yet in-depth, exploration of the ways in which Singaporean approaches to Shakespeare have been shaped by, and respond to, cultural work going on elsewhere in Asia. A vital read for all students and scholars of Shakespeare, Shakespeare in Singapore offers a unique examination of the cultural impact of Shakespeare, beyond its usual footing in the Western world. |
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