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1. |
Record Nr. |
UNINA990004259870403321 |
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Autore |
Spoerri, Walter |
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Titolo |
Späthellenistische Berichte über Welt, Kultur und Götter : Untersuchungen zur Diodor von Sizilien : Dissertation (...) / von Walter Spoerri |
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Descrizione fisica |
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Locazione |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Tesi di dottorato in filosofia discussa presso la Facolta di storia e filosofia dell'Università di Basel, 1953 |
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2. |
Record Nr. |
UNINA9910254668803321 |
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Autore |
Nestorović Čedomir |
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Titolo |
Islamic Marketing : Understanding the Socio-Economic, Cultural, and Politico-Legal Environment / / by Čedomir Nestorović |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
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ISBN |
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Edizione |
[1st ed. 2016.] |
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Descrizione fisica |
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1 online resource (XXIV, 247 p. 5 illus. in color.) |
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Collana |
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Management for Professionals, , 2192-8096 |
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Disciplina |
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Soggetti |
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Marketing |
Culture |
Islam |
Sociology of Culture |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Introduction -- Economic Environment -- Socio-Cultural Environment -- Political-Legal Environment -- Conclusion. . |
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Sommario/riassunto |
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This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies. |
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