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1. |
Record Nr. |
UNINA990001778020403321 |
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Autore |
De Luca, Patrizia |
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Titolo |
Il ruolo dei consorzi all' esportazione nel processo di internazionalizzazione delle imprese di minori dimensioni / Patrizia De Luca |
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Pubbl/distr/stampa |
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Trieste : Universita degli Studi, 1992 |
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Descrizione fisica |
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Disciplina |
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Locazione |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNISALENTO991003452329707536 |
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Autore |
Kermode, Frank |
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Titolo |
Romantic image / by Frank Kermode |
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Pubbl/distr/stampa |
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London : Routledge & Kegan Paul, 1957 |
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Descrizione fisica |
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XI, 171 p. : ill. ; 24 cm |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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3. |
Record Nr. |
UNINA9910162816503321 |
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Autore |
Marsden Paul <1984-> |
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Titolo |
Entrepreneurial journalism : how to go it alone and launch your dream digital project / / Paul Marsden |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2017 |
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ISBN |
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1-315-64109-7 |
1-317-27898-4 |
1-317-27897-6 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (197 pages) : Illustrations, graphs |
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Disciplina |
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Soggetti |
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Journalism - Management |
Journalism - Vocational guidance |
Journalism - Technological innovations |
Online journalism |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Nota di contenuto |
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1. What is news and what is journalism in 2016? / Rebecca Whittington and Catherine O'Connor -- 2. The business of journalism / with Andrew Youde -- 3. Innovation -- 4. Building your idea -- 5. Being in entrepreneurial journalist / with Wayne Bailey -- 6. Starting your website and writing online -- 7. Engaging, measuring and reacting to your audience -- 8. Your smartphone as your best reporting tool / with Lindsay Eastwood -- 9. Using social media to promote your work -- 10. The boundaries you must not cross and remaining ethical in the journalistic Wild West / with Nigel Green. |
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Sommario/riassunto |
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Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: * |
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advice on launching digital start-ups; * how to use key analytics to track and focus readership; * engaging with mobile journalism by utilising smartphone and app technology; * developing revenue streams that can make digital journalism sustainable; * legal and ethical dilemmas faced in a modern newsroom; * the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian , as well as some of Britain's best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism. |
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