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1. |
Record Nr. |
UNINA9910461587303321 |
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Autore |
Hasen Jeff <1958-> |
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Titolo |
Mobilized marketing [[electronic resource] ] : how to drive sales, engagement, and loyalty through mobile devices / / Jeff Hasen |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, 2012 |
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ISBN |
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1-118-28314-7 |
1-280-59059-9 |
9786613620422 |
1-118-28705-3 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (226 p.) |
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Classificazione |
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Disciplina |
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Soggetti |
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Telemarketing |
Mobile commerce |
Internet marketing |
Cell phone advertising |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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pt. 1. The early years -- pt. 2. The present -- pt. 3. The future. |
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Sommario/riassunto |
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"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how |
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others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights"-- |
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2. |
Record Nr. |
UNICAMPANIAVAN0133578 |
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Autore |
Rosin, David P. |
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Titolo |
Dynamics of Complex Autonomous Boolean Networks : Doctoral Thesis accepted by Technische Universität Berlin, Germany / David P. Rosin |
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Pubbl/distr/stampa |
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Titolo uniforme |
Dynamics of Complex Autonomous Boolean Networks |
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Descrizione fisica |
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xx, 199 p. : ill. ; 24 cm |
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Soggetti |
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94-XX - Information and communication theory, circuits [MSC 2020] |
92B20 - Neural networks for/in biological studies, artificial life and related topics [MSC 2020] |
94D10 - Boolean functions [MSC 2020] |
94C11 - Switching theory, applications of Boolean algebras to circuits and networks [MSC 2020] |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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3. |
Record Nr. |
UNISA996682777303316 |
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Autore |
DALIA, Cristina |
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Titolo |
La definizione del difficile rapporto intercorrente tra il regime di comunione legale dei beni e il principio dell'accessione / Cristina Dalia |
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Pubbl/distr/stampa |
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Torino, : Unione tipografico-editrice torinese, 1997 |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Comunione dei beni - Accessione |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Estratto da: Giurisprudenza italiana, dispensa 3, parte 1, sezione 1 (1997) |
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